What Is OEM? What is OEM Advertising?

 The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” A company whose products are used in another company’s products sells the final product to users. Manufacturers can reduce costs by partnering with OEMs such as AppSamurai. OEM products cost less than marketing and advertising the mobile app. In the position of suppliers, OEMs offer products in simple boxes and packaging, apart from producing.

Products sold by this method are called OEM products. There is no high degree of difference in quality between the original product and the OEM product. The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” This refers to the process in which app advertisements are implemented into smartphones, and apps have the opportunity to catch the attention of new device owners. 

AppSamurai also provides OEMs with an innovative advertising model. It shows your app on users’ screens during device setup, thus providing 5 times more download volume results. For new devices, the pre-installed app; Increases brand awareness for new device users.

Opportunities of OEMs for Mobile Marketers

App Discovery has two methods:

1. Pre-load Model
2. On-Device Recommendation Model,

Both models are significantly successful at generating high install rates, acquiring motivated users, and increasing brand awareness. 

There are many ways for publishers to reach mobile app users, including social media platforms, Google tools, and Ad Networks. What if you could try innovative models over traditional methods and reach your ultimate goal directly? AppSamurai works with mobile operators and device manufacturers worldwide in more than 130 countries and crafts the most effective OEM strategies.

In the pre-load model, your mobile app is pre-installed on users’ newly purchased devices. This model allows your app to be seen by motivated new device owners and catches their attention from the very beginning. App Discovery eliminates the process of browsing app stores and trying to find the right app, creating a cost-effective campaign. 

The on-device recommendation model places your app in different ad units within the device, and your app becomes an essential part of the user journey. This model will not only improve brand awareness but also helps you reach real and engaging users. 

App Discovery has many benefits: 

• Fraud-free user acquisition,
• Instant access to a vast number of users
• Builds brand recognition 

AppSamurai works with leading brands such as Samsung, Xiaomi, Huawei, Lenovo, Oppo, and more. Learn more about App Discovery (OEM) here, and reach your KPIs!

The post What Is OEM & What Opportunities Does It Have for Mobile Marketers? first appeared on AppSamurai.

Ultimately, the choice of channels hinges on your specific target audience. It’s imperative to contemplate the demographics and preferences of your audience. What do these potential users seek from your app and brand? What are their interests and online/offline behaviors? Identifying these key insights is instrumental in charting the course toward the right channels for your promotion.

To assist you in pinpointing the optimal marketing platforms, below are some of the finest app distribution channels to consider when promoting a mobile app:

1. App Stores

The most popular app distribution channel for marketers is an app store, including Apple and Google app stores. Through the app store, you can connect with an international audience without establishing a budget of any kind. App stores are essentially marketplaces for mobile apps, enabling consumers to easily browse, download, and install the apps they like, which could be free or come with a price tag. When people visit an app store, they’re likely actively searching for an app to immediately download or purchase. 

 However, you need to use several app stores to get the most from these channels. Remember that launching an Android and iOS-compatible app will help maximize your reach as you can target both audiences.

Let’s look at the list: 

Google Play Store

The Google Play Store continues to serve as a prominent platform for Android apps, offering a wide range of content, including movies and games. With millions of apps available, it remains one of the largest app stores globally. Its robust search engine simplifies the process for users to discover and download apps, underscoring the importance of optimizing your app store page with effective App Store Optimization (ASO) techniques.

Get all the tips: Mastering Google Play Store SEO: The Key to App Ranking Success

Apple App Store

The Apple App Store remains the primary marketplace for iOS users. In addition to mobile apps, this platform also features exclusive apps designed for other Apple devices, such as the Apple Watch and Apple TV. For developers targeting Apple’s ecosystem, this store remains the go-to platform.

Samsung Galaxy Store

The Samsung Galaxy Store is designed exclusively for Samsung Galaxy users, who predominantly use Android devices. This platform offers a streamlined experience for users to access and download apps tailored to their devices. Due to a smaller app catalog, developers may encounter less competition here compared to the Apple App Store and Google Play Store.

2. Social Media

 Social media offers a cost-effective means for businesses to tap into app distribution channels. Establishing a presence on these platforms is as simple as creating an account and using it as a dynamic channel to engage with your target audience in captivating and interactive ways.

When crafting your social media content, you must tailor your approach to your specific platform. The goal is to foster high engagement among your audience and stimulate organic word-of-mouth marketing, expanding your reach without inflating your marketing budget. Here are some types of content you can leverage on social media:

TikTok Content: TikTok is known for its short-form video format. Create engaging and entertaining video content that showcases your app’s features, benefits, or user experiences. Utilize popular TikTok trends and challenges to reach a wider audience.

Sharing Relevant Blog Posts: Distribute links to insightful blog posts that offer value to your audience, whether it’s educational content related to your app or industry news.

User-Generated Content Contests: Engage users by hosting contests that encourage them to create and share user-generated content around your app. Prizes like in-app freebies can be awarded to winners, motivating participation and generating buzz.

Professional Showcase on LinkedIn: Utilize LinkedIn to highlight how your app benefits professionals within your target industry. Showcase case studies, success stories, and testimonials to build credibility.

3. Email Marketing

Email marketing stands out as a potent app distribution channel, utilizing  the power of an engaged audience already invested in your app. Building your email list can be achieved through diverse strategies, such as tapping into social media channels, strategically placing pop-up prompts on your website, or optimizing your contact form. Additionally, incorporating action buttons on your app promotion sites simplifies the process for users to instantly subscribe to your email updates.

In the realm of email marketing, your content repertoire is rich and versatile. Consider nurturing leads with a variety of materials, including:

1. Weekly App Updates: Keep your audience in the loop with a regular newsletter highlighting your app’s latest enhancements and innovations. This fosters a sense of excitement and anticipation among your subscribers.
2. Informative Blog Posts: Share insightful blog posts or articles about your app, brand, or industry. This showcases your expertise and provides valuable content that keeps your subscribers engaged.

By consistently delivering engaging email content, you maintain a strong connection with your audience, increasing the likelihood that they will either continue to use your app or be enticed to download it if they haven’t already. Email marketing thrives on nurturing existing interest and cultivating it into lasting engagement.

4. Advertising

Once you’re ready to scale your app distribution channels when promoting a mobile app, you’ll need to start running ad campaigns. The more you can spend on advertising and marketing, the better your campaigns will perform. It’s important to remember that you need to plan your campaigns very thoroughly before you run your ads. Start by determining which channels to use and then decide on the visuals and messaging that will speak to your audience.

Some mobile marketing examples of ad campaigns include:

Paid Search and Retargeting Ads

Paid online advertising is crucial for apps of all kinds today. You can launch campaigns that target certain keywords to appear in search engines, or you can launch ads that appear on other websites outside of search engines. For instance, people might search for a type of app and come across yours at the top of Google results in the form of a highly visible text ad. Meanwhile, users browsing other websites could see a banner ad somewhere on the page, attracting their attention. Retargeting ads could also follow users who’ve visited your website, maintaining awareness and eventually bringing those users back to you.

Programmatic User Acquisition (DSP)

DSP (demand side platform)  refers to the use of programmatic advertising to enable brands & their premium agencies/ad network partners to bid on app download campaigns for their app growth & mobile marketing strategies. Here are some benefits of running programmatic campaigns:

• Targeted Advertising: DSPs allow advertisers to precisely target their ads to specific audiences based on demographics, interests, behaviors, and other data points. This leads to more efficient ad spend and better engagement.
• Real-Time Bidding: DSPs use real-time bidding, which means advertisers can bid for ad space in milliseconds. This speed ensures that ads are shown to users immediately, increasing the likelihood of app downloads.
• Efficient Budget Allocation: Advertisers can set budgets and bidding strategies within DSPs, ensuring they get the most value from their marketing budget. This results in better cost control and ROI.

AppSamurai’s DSP inventory enables app owners to attain maximum benefits with minimal effort via an all-in-one platform that enables clients to easily create ad campaigns. Learn more!

TV Commercials and OTT Ads

TV is another great channel to use to promote your mobile app. Many apps, from games to utilities, have used TV commercials to increase downloads, encouraging people to visit developers’ app stores. TV can be a great way to reach audiences who might not spend as much time online, including older audiences who still have and use mobile devices. 

In addition to TV commercials, you can launch digital video ads on over-the-top (OTT) streaming platforms such as Hulu, YouTube, and others. OTT ads are similar to commercials but often shorter and fit within brief ad breaks. In some cases, they may be unskippable, while the short length of the ad break period makes people less likely to get up and leave while ads are playing. This means you may attract even more attention to your app through OTT ads than TV commercials. 

App Discovery (OEM) 

OEM is an intelligent approach to user acquisition that amplifies your brand’s reach and seamlessly places your app onto the screens of precisely targeted users through on-device app showcases. How does it work?: 

Dynamic Pre-Installs

Pre-install campaigns allow your app to seamlessly integrate into the user experience on millions of devices globally. This is made possible through exclusive collaborations with top-tier device manufacturers and mobile carriers, positioning your app as an inherent part of the ecosystem.

Recommendation Engine

With recommendation engine campaigns, you can deliver app recommendations across various native device touchpoints strategically timed to engage users precisely when they are most inclined to install.

Social Media Ads

To tap into the vibrant world of younger users who thrive on platforms like X, TikTok, and Facebook, harness the power of social media advertising to propel your mobile app’s promotion. Embrace tools such as Facebook Ads and the array of options these platforms provide to finely target demographics and psychographics while aligning with your budget. This strategic approach enables you to complement your broader social media marketing initiatives with compelling ads, ensuring your brand and app remain firmly etched in users’ minds.

5. Content Marketing

Content marketing is a potent means to forge connections with your audience, offering valuable insights as mobile app enthusiasts seek information. You can also increase your SEO rankings by crafting content for your website, ensuring visibility on search engines like Google. Delivering top-quality content consistently is crucial to capturing readers and viewers. A well-executed content marketing strategy fosters trust in your brand and encourages app downloads.

Content marketing has many avenues. For example, informative blog posts can inform readers about your app, explain how it was created, and provide user-friendly instructions. Additionally, YouTube channels can feature regular video updates, enhancing user engagement and providing insights into your brand and app. Your brand shines as a valuable resource when your website and other platforms are filled with high-quality content, enticing more individuals to try your app.

Conclusion

Promoting mobile apps requires a multifaceted approach that utilizes a wide range of distribution channels. A diverse toolkit is available, from social media to advertising to content marketing to TV commercials that have a far-reaching impact. Selecting the channels that align with your audience’s preferences, desires, and behavior is the key.

Don’t forget to explore AppSamurai’s mobile growth solutions powered by cutting-edge AI. Your journey to app success begins here!

The post Top 5 Distribution Channels to Promote Your Mobile App first appeared on AppSamurai.

After studying the apps you see in the following image, we found 8 ways to promote a mobile crypto app. 

One or the other method might work for you. So, why not take a look at each one by one? 

App Store Optimization – Take the Organic Path to Get Loyal Users

As per AppRader, 50% of mobile users search stores for installing an app. 

So optimizing for the app store is something you should do after launching your mobile cryptocrypto mobile app.

ASO brings you a large number of loyal users that last long. 

Just in case you want to know more, go through this ASO’s beginner’s guide. 

5 Ways How ASO Benefits Your Crypto Mobile App Promotion+

1. Visibility & Reach: ASO optimizes your rank on the app store and increases your visibility for more reach 
2. ASO Gives High-Quality Users: When a person types in a keyword, discovers your app and downloads it – it means they like the app and are looking forward to using it
3. It’s A Long-Term Game: With ASO, you get an increasing number of downloads with time 
4. Promote Your App Worldwide: By localization, you can reach expand your reach across the globe 
5. Organic Downloads Lead to Lower User Acquisition Cost: As you won’t be spending much on ads, you won’t be burning money on campaigns

Launch A Website & Have A CryptoCurrency Blog Page On It 

Have a blog in the same niche as your app. After all, it brings a lot of prospects. 

Let’s just run a quick estimate on the total number of people reading blogs.

1. According to 99 Firms, 60% of internet users read blogs regularly.

      2. Statistica’s Internet usage worldwide stats suggest that about 4 Billion people use the internet worldwide.

So the number of people reading blogs will be 60% of 4 billion, which is 2.4 billion people.

Even if 0.25% of these 2.4 billion blog readers read about cryptocurrency, you get 6 million prospects for your app.

4 Benefits of Promoting Your Crypto Mobile App Via Blogging

1. Be consistent with your blog and build an identity for your brand 
2. Connect with your crypto mobile app users and see what improvements they would like 
3. Explain the paid plans of your crypto mobile app to get more conversions from your target audience
4. Have a recurring subscription business model with varying plans to multiply your profit

How App Samurai Leveraged Blogging to Get Leads for Its App? 

In 2016, App Samurai generated a bunch of leads blogging in the app marketing niche.

The site started its blog page in May 2016. In just 2 years, the traffic went from 0 to 152k.

With so many loyal visitors, it wasn’t tough to get downloads for the app.

One of the key techniques used by Apps Samurai was offering a login/signup in the menu.

With this technique, a user can log in or sign up as soon as they open the site. 

This helps a lot with conversions as people can take action anytime they want.

To get significant traffic from SEO, you need to work hard. Although SEO takes time. 

But if it’s done right, the results will be quite epic.

Leverage Social Media the Right Way to Promote Crypto Mobile App 

A study from Datareportal says, there are more than 4 billion people on social media. 

This accounts for about 57% of the world’s population.

Just think about the reach and engagement it might give us. 

5 Tips to Promote An App On Social Media

1. Consistency: Most people fail on social media because they’re inconsistent 
2. Leverage Paid Ads: Even though it’s highly risky, those who have mastered this get a lot of profit within a short period 
3. Collaborate with Influencers: Leverage micro-influencers to gain the audience’s trust for more downloads
4.  User-Generated Content: Ask for feedback for your app in the form of video reviews from the users and put it on your social media channel (tough but effective) 
5. Offers & Rewards: Have a contest or giveaway for all your loyal app downloaders

To understand and leverage this type of marketing, even more, go through our social media marketing guide.  

Crypto Forums & Communities Can Be A Great Way of Promotion

Forums and Communities are some of the most underrated ways of promotion.

Using these to their optimum potential can bring a lot of leads to your app.

For starters, you can sign up on Reddit and join relevant communities to promote your app. 

For instance, there’s a community on Reddit around Cryptocurrency. 

The community has 3.5 million members and all they discuss is cryptocurrency. 

On Reddit, people promote themselves with posts like these: 

The person here is asking for some advice – He is asking questions like – Is crypto trading a good option? What tools should he use?

The post was just 33 minutes old and it had 32 comments already!

So what you can do here is comment and promote your app.

You can comment something like:

Hey [user name], I have been trading regularly in crypto and made a great earning out of it. I think you should try [your crypto app name], ever since I’ve used it my profit has been sky-rocketing.

So this way not only the person who has posted the post will read it but everyone who is taking interest in the discussion will read it too. 

You can also add the link to your app.

But Beware: Some Reddit communities won’t allow putting links anywhere in the comment, so always read the rules of each community before engaging. 

Top Forums & Communities to Promote Your Crypto Mobile App

Here’s a list of top 10 forums and communities you can leverage:

1. Reddit
2. CryptoInTalk
3. The Bitcoin Forum
4. Dash Forum
5. Litecointalk
6. Reddit -> CryptoCurrency
7. Beer Money Forum -> Crypto Currencies
8. Bitcoin Garden Forum -> Crypto Discussion
9. Overclockers -> Crypto Currency & Mining
10. Hard Forum -> Mining & Cryptocurrency

Invest in Your Crypto Mobile App Advertisement Campaigns

Boost campaigns are the best and short-time-high-investment campaigns. 

These ad sets can boost app engagement and downloads to a great extent. 

For a boost campaign to work, make sure you have a perfect marketing strategy and a bug-free app.

The process demands heavy investment, so there’s no room for error. 

Here we’ve explained how ASO and boost campaigns yielded great results for one of our clients.

Go Old School And Start Cold Emailing

In the world of chatbots, people think email marketing is dead.

A study from Mailchimp revealed that the average email open rate for the business and finance niche is 21.56%.

That means approximately 21 people out of 100 will at least open your email.

So, it’s not dead at all. 

There are 3 things that give email marketing an edge over other promotion techniques:

1. You don’t have to worry about algorithmic changes of any kind because it’s just emailing
2. The open and conversion rates you get in cold emailing are the best compared to any other promotion techniques
3. When you have an email subscriber list and people ready to join it, there’s a high chance they might be interested in using your crypto mobile app

Tips for A Successful Cold Email Outreach for Your Crypto Mobile App

• Have a clear call to action in your email copy to win a great engagement ratio 
• Get conversational and encourage email copy to make readers revert at least 
• Personalize your emails by adding the recipient’s name and customizing the subject line for different sets of the target audience
• Use short paragraphs, bullets, and be to the point for more engagement 
• Add your social media channel links at the end of your email copy

Leverage Affiliate Marketers to Promote Your Crypto Mobile App

According to a study published by Forrester Consulting and Rakuten, about 81% of advertisers and 84% of publishers leverage affiliate marketing for promotion.

Mobile app affiliate marketing has 3 prominent players:

• Advertisers: App owners who want their app to be promoted
• Affiliates: Marketers would promote your crypto mobile app
• Users: Audience who will see the offer and sign up to your app 

Benefits of Mobile App Affiliate Marketing

1. Affiliate marketing will get you direct sales and you don’t have to stress about getting users for your app
2. Start affiliate marketing with low investment and then invest more when you it seems to work 
3. The risk associated with mobile app affiliate marketing is low to negligible as payment is only received after getting a user for the app you’re promoting 

Start A YouTube Channel & Explain The Idea Behind Your App 

A study conducted by Statistica revealed that there are 1.86 billion YouTube users worldwide.

Since 2016, there has been an increase of 27.4% in the number of users. This percentage will be on the rise in the coming years.

To get the most out of this opportunity, go through this YouTube Guide and know more about setting up your YouTube channel for success. 

3 Benefits of Promoting Your Crypto Mobile App with YouTub

1. Target worldwide audience and convince them to download your app
2. If your videos are unique and engaging enough, there’s a great chance of people sharing them on social media
3. Increase user engagement by explaining how the app works 

The post 8 Best Ways to Promote A Crypto Mobile App first appeared on AppSamurai.

Launch on Multiple Channels in the Android Market

A successful acquisition strategy depends on diversification. In addition to social media channels such as Facebook and Instagram, it is necessary to participate in mobile advertising SDK networks and display advertising platforms such as Google Display Network. Learn how to advertise an app through OEMs and on-device media inventory partnerships such as App Samurai.

Each channel we mentioned above allows you to access a specific user segment. By running all of these app marketing campaigns together, you broadcast to the largest network you can reach. Analyze the performance of each marketing channel with the KPIs you set. You can evaluate which ad sources offer high-scale but low-engagement users for your Android app and which ones provide low-scale but high-engagement users.

Test Alternatives and Measure Their Success

Test the effectiveness of your creatives. You should always measure the KPIs you set at the beginning of your ad campaign. You cannot manage what you do not count. Focus primarily on KPIs such as CTR, CVR, IPM. Launch multiple ad campaigns at once and analyze which one is giving the best performance. So, separate the ads that provide poor-performing results. Then continue to make fine adjustments.

Because ad placements are part of the device lifecycle, fine-tuning creatives become much easier with OEM providers such as App Samurai.

Localize Your Campaign

Localization is a powerful tool for running a successful marketing campaign, and although it’s often overlooked, it’s important to remember. Android covers the whole world market. It serves high-end advanced devices more common in first-world countries, and low-end devices are seen in second or third-world countries. Marketers and publishers should also make sure that their creatives localize the language and design for each country’s level. In localization, the language should be translated, but different cultures should be approached with other methods.

User Acquisition with App Samurai’s OEMs

Having an effective user acquisition strategy will help your app grow in a meaningful way by optimizing it. You can reach new and relevant audiences by diversifying your user acquisition channels. By analyzing user acquisition channels, channels that do not perform well should be directed to better performance channels. You can measure channels that are not performing well by examining your user acquisition data.

Focusing on acquiring high-value users on an affordable budget allows you to create a strong user acquisition strategy. With its media inventory feature on the device, App Samurai will enable you to reach 67% of mobile app users that you cannot reach. With App Samurai‘s On-Device Ad Placements, you can quickly increase your brand awareness among your competitors and customers by getting a place on new devices. You can also contact the OEM provider App Samurai to get more details for your app.

The post How to Run a Successful Marketing Campaign on OEMs? first appeared on AppSamurai.

Usefulness

Simple design is effective if you can implement it right. A user wants to find what s/he is exactly looking for in an app. Therefore, you need to think about usefulness when you design your app. Build your design as think like your user or potential user.

Clear CTA Buttons

CTA stands for call-to-action, and CTA buttons are used for the actions you want your users to take. They need to be clear to be understood by your users. Also, its place is essential as its clearness. Hold your mobile in your hand and determine the area for CTA by reaching quickly by your thumb.

Avoid Long-Scroll

As an app owner, you need to keep screens as short as possible by breaking up tasks into screens. Although long scrolling is a great way to keep users focused while reading long blocks of text, the more users scroll, the more users tend to lose interest or get frustrated.

Font Type & Size

Different fonts and sizes can evoke different emotions while providing easy readability at the same time. It would help if you considered your typeface, font size, and color contrast when designing your app. The wrong font choice can break your design.

Think About Batteries

Background services like location detection are high on battery consumption. It would help if you kept your UI simple. Users may stay away from the apps that drain batteries.

Storage Constraints

It would help if you considered that some users might have storage constraints when designing your app. As opposed to the web, a mobile app uses storage right on the mobile device. This impacts mobile UX when using videos, images, and audios that can be used.

To sum up, no matter what considerations you follow or how good your design performs in your eyes, you should always consider usability. Hopefully, these UX tips will improve your mobile app UX design and increase your app’s user retention.

The post UX Tips to Design Better Mobile Apps first appeared on AppSamurai.

⁃              Think in Your Audience’s Perspective

Start asking yourself the questions

– what the problem is

– who your app helps to your audience

– why a person should use your app

– how a person uses your app.

Your answers to these questions will be a guideline to find the target audience of your app.

⁃              Identifying Demographics

Your target audience needs to be a specified group of people with certain demographics and interests. You need to define your target audience’s age, gender, location, language, education level, occupation, marital status, interests. Moreover, as an app owner, you need to analyze your target audience’s devices. Do your target users have an iPhone or an Android? You have to identify where your users are.

⁃              Psychological Demographics

You should go deeper than identifying surface-level demographics, and you should identify the psychological demographics of people who will want to use your app. The psychological demographics you should identify are personality, values, behavior, and habits. These also refer to your target audience’s lifestyle and values. It is essential to find your target audience.

⁃              Target Audience Example

It is time to personalize your target audience. User personas are profiles that help you to visualize and humanize your target audience. User personas will help you when you are designing, developing, and marketing your app. To create a user persona, first, you should answer the questions and status in the name of your target audience.

Finding your perfect target audience should be your top priority since your target market will be the driving force of your business. Your target audience is the foundation on which you build a marketing plan for your application. Based on the information you’ve gathered, you will know how to reach your target audience. Once you identify your target, you can use user acquisition channels like OEMs. To learn more about you can read “What is Preinstalled or Preloaded App Campaign? How to Use for App User Acquisition?”.

The post Tips to Find the Target Audience of Your Mobile App first appeared on AppSamurai.