What Is OEM? What is OEM Advertising?

 The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” A company whose products are used in another company’s products sells the final product to users. Manufacturers can reduce costs by partnering with OEMs such as AppSamurai. OEM products cost less than marketing and advertising the mobile app. In the position of suppliers, OEMs offer products in simple boxes and packaging, apart from producing.

Products sold by this method are called OEM products. There is no high degree of difference in quality between the original product and the OEM product. The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” This refers to the process in which app advertisements are implemented into smartphones, and apps have the opportunity to catch the attention of new device owners. 

AppSamurai also provides OEMs with an innovative advertising model. It shows your app on users’ screens during device setup, thus providing 5 times more download volume results. For new devices, the pre-installed app; Increases brand awareness for new device users.

Opportunities of OEMs for Mobile Marketers

App Discovery has two methods:

1. Pre-load Model
2. On-Device Recommendation Model,

Both models are significantly successful at generating high install rates, acquiring motivated users, and increasing brand awareness. 

There are many ways for publishers to reach mobile app users, including social media platforms, Google tools, and Ad Networks. What if you could try innovative models over traditional methods and reach your ultimate goal directly? AppSamurai works with mobile operators and device manufacturers worldwide in more than 130 countries and crafts the most effective OEM strategies.

In the pre-load model, your mobile app is pre-installed on users’ newly purchased devices. This model allows your app to be seen by motivated new device owners and catches their attention from the very beginning. App Discovery eliminates the process of browsing app stores and trying to find the right app, creating a cost-effective campaign. 

The on-device recommendation model places your app in different ad units within the device, and your app becomes an essential part of the user journey. This model will not only improve brand awareness but also helps you reach real and engaging users. 

App Discovery has many benefits: 

• Fraud-free user acquisition,
• Instant access to a vast number of users
• Builds brand recognition 

AppSamurai works with leading brands such as Samsung, Xiaomi, Huawei, Lenovo, Oppo, and more. Learn more about App Discovery (OEM) here, and reach your KPIs!

The post What Is OEM & What Opportunities Does It Have for Mobile Marketers? first appeared on AppSamurai.

Ultimately, the choice of channels hinges on your specific target audience. It’s imperative to contemplate the demographics and preferences of your audience. What do these potential users seek from your app and brand? What are their interests and online/offline behaviors? Identifying these key insights is instrumental in charting the course toward the right channels for your promotion.

To assist you in pinpointing the optimal marketing platforms, below are some of the finest app distribution channels to consider when promoting a mobile app:

1. App Stores

The most popular app distribution channel for marketers is an app store, including Apple and Google app stores. Through the app store, you can connect with an international audience without establishing a budget of any kind. App stores are essentially marketplaces for mobile apps, enabling consumers to easily browse, download, and install the apps they like, which could be free or come with a price tag. When people visit an app store, they’re likely actively searching for an app to immediately download or purchase. 

 However, you need to use several app stores to get the most from these channels. Remember that launching an Android and iOS-compatible app will help maximize your reach as you can target both audiences.

Let’s look at the list: 

Google Play Store

The Google Play Store continues to serve as a prominent platform for Android apps, offering a wide range of content, including movies and games. With millions of apps available, it remains one of the largest app stores globally. Its robust search engine simplifies the process for users to discover and download apps, underscoring the importance of optimizing your app store page with effective App Store Optimization (ASO) techniques.

Get all the tips: Mastering Google Play Store SEO: The Key to App Ranking Success

Apple App Store

The Apple App Store remains the primary marketplace for iOS users. In addition to mobile apps, this platform also features exclusive apps designed for other Apple devices, such as the Apple Watch and Apple TV. For developers targeting Apple’s ecosystem, this store remains the go-to platform.

Samsung Galaxy Store

The Samsung Galaxy Store is designed exclusively for Samsung Galaxy users, who predominantly use Android devices. This platform offers a streamlined experience for users to access and download apps tailored to their devices. Due to a smaller app catalog, developers may encounter less competition here compared to the Apple App Store and Google Play Store.

2. Social Media

 Social media offers a cost-effective means for businesses to tap into app distribution channels. Establishing a presence on these platforms is as simple as creating an account and using it as a dynamic channel to engage with your target audience in captivating and interactive ways.

When crafting your social media content, you must tailor your approach to your specific platform. The goal is to foster high engagement among your audience and stimulate organic word-of-mouth marketing, expanding your reach without inflating your marketing budget. Here are some types of content you can leverage on social media:

TikTok Content: TikTok is known for its short-form video format. Create engaging and entertaining video content that showcases your app’s features, benefits, or user experiences. Utilize popular TikTok trends and challenges to reach a wider audience.

Sharing Relevant Blog Posts: Distribute links to insightful blog posts that offer value to your audience, whether it’s educational content related to your app or industry news.

User-Generated Content Contests: Engage users by hosting contests that encourage them to create and share user-generated content around your app. Prizes like in-app freebies can be awarded to winners, motivating participation and generating buzz.

Professional Showcase on LinkedIn: Utilize LinkedIn to highlight how your app benefits professionals within your target industry. Showcase case studies, success stories, and testimonials to build credibility.

3. Email Marketing

Email marketing stands out as a potent app distribution channel, utilizing  the power of an engaged audience already invested in your app. Building your email list can be achieved through diverse strategies, such as tapping into social media channels, strategically placing pop-up prompts on your website, or optimizing your contact form. Additionally, incorporating action buttons on your app promotion sites simplifies the process for users to instantly subscribe to your email updates.

In the realm of email marketing, your content repertoire is rich and versatile. Consider nurturing leads with a variety of materials, including:

1. Weekly App Updates: Keep your audience in the loop with a regular newsletter highlighting your app’s latest enhancements and innovations. This fosters a sense of excitement and anticipation among your subscribers.
2. Informative Blog Posts: Share insightful blog posts or articles about your app, brand, or industry. This showcases your expertise and provides valuable content that keeps your subscribers engaged.

By consistently delivering engaging email content, you maintain a strong connection with your audience, increasing the likelihood that they will either continue to use your app or be enticed to download it if they haven’t already. Email marketing thrives on nurturing existing interest and cultivating it into lasting engagement.

4. Advertising

Once you’re ready to scale your app distribution channels when promoting a mobile app, you’ll need to start running ad campaigns. The more you can spend on advertising and marketing, the better your campaigns will perform. It’s important to remember that you need to plan your campaigns very thoroughly before you run your ads. Start by determining which channels to use and then decide on the visuals and messaging that will speak to your audience.

Some mobile marketing examples of ad campaigns include:

Paid Search and Retargeting Ads

Paid online advertising is crucial for apps of all kinds today. You can launch campaigns that target certain keywords to appear in search engines, or you can launch ads that appear on other websites outside of search engines. For instance, people might search for a type of app and come across yours at the top of Google results in the form of a highly visible text ad. Meanwhile, users browsing other websites could see a banner ad somewhere on the page, attracting their attention. Retargeting ads could also follow users who’ve visited your website, maintaining awareness and eventually bringing those users back to you.

Programmatic User Acquisition (DSP)

DSP (demand side platform)  refers to the use of programmatic advertising to enable brands & their premium agencies/ad network partners to bid on app download campaigns for their app growth & mobile marketing strategies. Here are some benefits of running programmatic campaigns:

• Targeted Advertising: DSPs allow advertisers to precisely target their ads to specific audiences based on demographics, interests, behaviors, and other data points. This leads to more efficient ad spend and better engagement.
• Real-Time Bidding: DSPs use real-time bidding, which means advertisers can bid for ad space in milliseconds. This speed ensures that ads are shown to users immediately, increasing the likelihood of app downloads.
• Efficient Budget Allocation: Advertisers can set budgets and bidding strategies within DSPs, ensuring they get the most value from their marketing budget. This results in better cost control and ROI.

AppSamurai’s DSP inventory enables app owners to attain maximum benefits with minimal effort via an all-in-one platform that enables clients to easily create ad campaigns. Learn more!

TV Commercials and OTT Ads

TV is another great channel to use to promote your mobile app. Many apps, from games to utilities, have used TV commercials to increase downloads, encouraging people to visit developers’ app stores. TV can be a great way to reach audiences who might not spend as much time online, including older audiences who still have and use mobile devices. 

In addition to TV commercials, you can launch digital video ads on over-the-top (OTT) streaming platforms such as Hulu, YouTube, and others. OTT ads are similar to commercials but often shorter and fit within brief ad breaks. In some cases, they may be unskippable, while the short length of the ad break period makes people less likely to get up and leave while ads are playing. This means you may attract even more attention to your app through OTT ads than TV commercials. 

App Discovery (OEM) 

OEM is an intelligent approach to user acquisition that amplifies your brand’s reach and seamlessly places your app onto the screens of precisely targeted users through on-device app showcases. How does it work?: 

Dynamic Pre-Installs

Pre-install campaigns allow your app to seamlessly integrate into the user experience on millions of devices globally. This is made possible through exclusive collaborations with top-tier device manufacturers and mobile carriers, positioning your app as an inherent part of the ecosystem.

Recommendation Engine

With recommendation engine campaigns, you can deliver app recommendations across various native device touchpoints strategically timed to engage users precisely when they are most inclined to install.

Social Media Ads

To tap into the vibrant world of younger users who thrive on platforms like X, TikTok, and Facebook, harness the power of social media advertising to propel your mobile app’s promotion. Embrace tools such as Facebook Ads and the array of options these platforms provide to finely target demographics and psychographics while aligning with your budget. This strategic approach enables you to complement your broader social media marketing initiatives with compelling ads, ensuring your brand and app remain firmly etched in users’ minds.

5. Content Marketing

Content marketing is a potent means to forge connections with your audience, offering valuable insights as mobile app enthusiasts seek information. You can also increase your SEO rankings by crafting content for your website, ensuring visibility on search engines like Google. Delivering top-quality content consistently is crucial to capturing readers and viewers. A well-executed content marketing strategy fosters trust in your brand and encourages app downloads.

Content marketing has many avenues. For example, informative blog posts can inform readers about your app, explain how it was created, and provide user-friendly instructions. Additionally, YouTube channels can feature regular video updates, enhancing user engagement and providing insights into your brand and app. Your brand shines as a valuable resource when your website and other platforms are filled with high-quality content, enticing more individuals to try your app.

Conclusion

Promoting mobile apps requires a multifaceted approach that utilizes a wide range of distribution channels. A diverse toolkit is available, from social media to advertising to content marketing to TV commercials that have a far-reaching impact. Selecting the channels that align with your audience’s preferences, desires, and behavior is the key.

Don’t forget to explore AppSamurai’s mobile growth solutions powered by cutting-edge AI. Your journey to app success begins here!

The post Top 5 Distribution Channels to Promote Your Mobile App first appeared on AppSamurai.

Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of the industry. Threads, the brainchild of Meta, has quickly become a sensation, pitting itself against the long-standing titan, Twitter. Let’s delve into the intriguing world of Threads, its rapid adoption, and the factors that have propelled its viral growth.

The Launch and Rapid Adoption of Threads

Threads was born from Meta’s vision to provide users with a text-based, real-time, engaging social media experience. According to Meta, Threads was born to give people a place to express their thoughts and connect with each other through text- Instagram does it with visual elements.  

Initial user response and adoption rate

From the moment Threads hit the app stores, it garnered a remarkable response from users worldwide. People were drawn to its sleek interface, intuitive design, and promises of a more personalized social experience. Its adoption rate soared as users flocked to try out this novel platform, curious to see how it would differentiate itself from the well-established Twitter.

When we logged in to the app, we saw that most of our team members had started to open their accounts and interact with others. Seeing people’s enthusiasm to discover a new social platform is a wonder!

Can we compare Threads’ launch success to Twitter’s early growth?

Just as Twitter revolutionized how we share short bursts of information, Threads offers a similar perspective on social media interaction. The quick rise of both platforms highlights the demand for concise, real-time communication and the power of connectivity in the digital age. However, it’s safe to say that the hype around social media and competition was not as high as today’s, making a huge difference regarding the launch days of such apps or platforms.

Users are now more ready than ever to adapt to different social media platforms. We witnessed that with BeReal, and even though Threads is not an entirely new concept, users are still curious about the atmosphere. There are also other factors that we believe to have popularized Threads:

Elon Musk’s recent updates on Twitter

Twitter is going through a lot since Musk took over. Users feel like it’s a new adventure every day regarding Twitter updates. The confusion around verified accounts and the recent tweet-limiting issues might impact users looking for or wanting to adapt to another platform.

The ongoing rivalry between Mark Zuckerberg and Elon Musk

The rivalry between Threads and Twitter extends beyond the platforms themselves, encompassing the high-profile feud between Mark Zuckerberg and Elon Musk. Both tech moguls have publicly clashed over their visions for the future of social media, with Zuckerberg aiming to connect people in more meaningful ways and Musk advocating for decentralization and free expression. Their differing philosophies have added an intriguing layer to the rivalry between Threads and Twitter. 

The talk around Zuckerberg and Musk fighting it off at the Collesoeum of Rome has raised the rivalry indeed! (The news was denied by Italy later.)

Source: IFLScience

Understanding Threads: Features and Functionality

How does Threads work?

Threads is a social media platform allowing users to create and follow threads, topical discussions centered around specific themes or interests. Threads encourage users to engage in public conversations and foster connections. 

In the app, you have your homepage, search page, activity page, and profile. You can log in with your Instagram account, which caused some discussion we’ll get to in a minute. The posts can be up to 500 characters, and you can add links, photos and videos up to 5 minutes. 

Meta also said: ‘’We’re working to soon make Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.’’

Comparison of Threads’ features to Twitter’s

Threads shares many similarities with Twitter, which is quite usual for a text-based platform.  One of the differences is that there are no separate pages for an explore page and the following page- they are combined. 

Another one is Threads allowing users to follow specific threads to ensure they never miss out on engaging discussions. You can add blocked words, unfollow, block, restrict, or report others.

Furthermore, Threads implements sophisticated algorithms to curate personalized content, tailoring the user experience to individual preferences. Instagram’s community guidelines are enforced on Threads. 

Does Threads pose a threat to Twitter?

We can’t simply ignore the fact that Threads’ launch was highly successful. Nearly 100 million users are estimated to have signed up for Threads in the first few days. Even Zuckerberg was surprised by the high engagement rates, and emphasized that it was mostly organic. 

On the other hand, Twitter CEO Linda Yaccarino tweeted on July 10th saying that Twitter had its largest usage day since February, and added ‘’There’s only ONE Twitter. You know it. I know it.’’. Musk replied to the tweet saying that regarding the cumulative user-second per day of phone screen time on iOS & Android, they may have hit an all-time record. 

As you can see, both platforms have their ups, and it’s not entirely logical to come to a conclusion on which one is better, or which one will raise with triumph from the competition. Maybe, a better question would be ‘’Is Threads better/more liked than Twitter?’’ To this, we can say that Twitter has strong foundations that are not likely to be shaken in the near future. Even though Threads rose to the top rapidly, most users still view it as a ‘’copycat’’ of Twitter, which is not good for the app’s reputation.

‘’Am I stuck in the app?’’ Discussions around Instagram integration

One of the most intriguing aspects of Threads is its integration with Instagram, which is also owned by Meta. This integration allows users to seamlessly share content between the two platforms, providing a unified experience for those who enjoy both visual and text-based social media interactions. Threads’ compatibility with Instagram has further fueled its popularity, attracting users from both sides. 

While this made things a lot easier for users to sign up and elevated the user experience since it’s the same account for two platforms, users were faced with this message when they tried to delete their Threads accounts: “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.”

This caused users to feel ‘’online entrapment’’, and they simply didn’t like it. Here’s what the head of Instagram, Adam Mosseri, said: ‘’I’ve been getting some questions about deleting your account. To clarify, you can deactivate your Threads account, which hides your Threads profile and content, you can set your profile to private, and you can delete individual Threads posts – all without deleting your Instagram account. Threads is powered by Instagram, so right now it’s just one account, but we’re looking into a way to delete your Threads account separately.’’

So, yes. There’s a way out!

Looking Ahead: The Future of Threads

Mark Zuckerberg’s vision and plans for Threads

Zuckerberg envisions Threads as a pivotal component of Meta’s overarching goal to create a metaverse, a shared virtual space that transcends individual platforms. Zuckerberg aims to leverage Threads’ capabilities to foster deep connections and build communities within this metaverse, redefining how people interact and collaborate online. So, this is not merely about bringing Twitter down but building a ‘’Meta Universe’’ where we can quickly connect with each other on a web of different platforms.

Potential challenges and opportunities for Threads

While Threads has enjoyed rapid growth and acclaim, it is not without its challenges. As with any social media platform, it must navigate issues such as privacy concerns, moderation of content, and maintaining user trust. Additionally, Threads must continuously innovate and adapt to evolving user preferences to stay ahead in a competitive landscape. However, the potential opportunities for Threads are vast, given Meta’s resources and commitment to pushing the boundaries of social media.

Final Thoughts

Threads has made a remarkable impact on the social media landscape. Its rapid growth, coupled with the ongoing rivalry with Twitter, highlights the evolving demands of social media users. As Threads continues to innovate and Meta expands its vision, it will be fascinating to witness the future trajectory of these platforms and how they shape how we connect and engage online.

Well, how do you like Threads? Share this blog post with your circle, and learn what they think!

The post Threads vs. Twitter: Exploring the Rise of Meta’s New Social Media Platform first appeared on AppSamurai.

Competition continues in the mobile gaming industry, and customer engagement has become essential for long-term success! Many apps have turned to loyalty programs to encourage repeat business and build a strong customer base. One effective loyalty strategy that has gained popularity in recent years is time-based rewards. Time flies when you’re having fun, but it really flies when you’re getting rewarded!

Now, let’s explore what time-based rewards are, why they are important for customer engagement and retention, and how to implement them successfully.

What are time-based rewards?

As the name implies, time-based rewards are rewards that customers receive if they spend a certain amount of time in an app. A variety of rewards can be given to users, such as in-app currency, points, discounts, free products, or exclusive offers that they can access. It is possible to use time-based rewards in a wide variety of apps, from gaming to e-commerce.

Keeping users in your app is not always an easy task to achieve. App developers must implement different incentives to give users a reason to spend more time in the app. This is where time-based rewards come in! Time-based rewards are an effective way to keep customers engaged and loyal to your business. They offer a tangible benefit that customers can work towards and achieve, creating a sense of anticipation and excitement. By offering rewards tied to time, apps can encourage customers to visit more frequently, spend more money, and stay loyal to the app. Lastly, time-based rewards are user-initiated, meaning they don’t disrupt the user experience.

How do time-based rewards work?

Time-based rewards include different types of campaign types:

• Playtime ad units
• Rewarded playtime
• Rewarded engagement

They may sound similar, but wait till we get down to the details!

Rewarded Playtime

Rewarded playtime (aka play-to-earn) campaigns allow players to receive points for the time they spend playing the game. What’s catchy about this model is that players redeem the points they earn for real-world money, gift cards, and so on. 

Rewarded playtime campaigns are run on different platforms that serve players various offers. Players can choose from these different offers, and start earning by installing and spending a certain amount on your game. The offers come in horizontal video or static ads placed throughout the platform. Regular reminders are also sent to players, motivating them to return to the game. Another handy feature of Rewarded Playtime is that app owners don’t need to share creatives or create new visuals, as they can be taken from the play stores. 

Benefits

• Retain high-quality players
• Increase in-app purchases
• Boost retention and LTV

Rewarded Engagement

Rewarded engagement campaigns work on offerwalls (on websites or in apps) and include various engagement offers from different apps. Let’s say that a player wants to earn in-app currency or points for their game, and your mobile game has offers on that app’s offerwall. The player checks out the offerwall and sees an offer of ‘’Get to level 25 for 500 points’’ from your mobile game. They then install your game and start playing. 

What’s excellent about Rewarded Engagement is that the campaigns are conversion-based. App owners pay only for conversions, meaning that if a player doesn’t complete the task, you don’t pay for that user. This leads to inevitable ROAS+ results as the player watches ads or even makes purchases even though they don’t complete the tasks. Compensating for your ad spend has never been easier! 

Additionally, you can run A/B tests for offers and target locations to optimize your campaigns. Learn how AppSamurai’s excellent account managers craft the best strategies for your mobile game here. 

Benefits

• Guaranteed ROAS+ results
• Increased engagement
• Improved ARPU

Playtime ad units

You can think of playtime ad units as a combination of Rewarded Engagement and Rewarded Playtime campaigns. They are time-based units that reward users with in-app currency for the time they spend in your mobile game. When a player is out of currency, an in-app teaser pops out and asks the user to opt-in for customized offers and time-based rewards. This is where your game is presented to the most relevant and qualified users to incentivize them to spend time in exchange for rewards. The more they spend time and earn rewards, the more they watch ads, make in-app purchases, and more. 

Benefits of playtime ad units

• Target your ideal users
• Receive high-quality traffic
• Increase engagement 
• Go ROAS+ and hit your LTV goals

Click here for AppSamurai’s REWARDED PLAYTIME CASE STUDIES

Overall benefits of time-based rewards

• Time-based rewards can increase customer engagement and retention by creating a sense of anticipation and excitement. Customers are motivated to visit or purchase more frequently to earn rewards. Time-based rewards can also create a sense of exclusivity and reward loyal customers, further increasing their loyalty to the brand.
• Time-based rewards can increase customer loyalty by offering tangible benefits that customers can work towards and achieve. 
• Time-based rewards can differentiate your app from competitors by offering unique and exclusive rewards that others don’t offer. Time-based rewards can help your business stand out in a crowded market by incentivizing players to choose your game over others.

 Steps to follow to implement time-based rewards 

Implementing time-based rewards requires careful planning and execution. Here are some steps:

1. Define your objectives: What do you hope to achieve with your time-based rewards program? Do you want to increase customer retention, encourage repeat visits, or drive sales? Defining your objectives will help you create a program tailored to your business goals.
2. Choose the right rewards: Choose valuable and appealing rewards for your target users. Consider what the users want and what motivates them to make repeat purchases or visits. Make sure your rewards are achievable so that customers don’t become discouraged or frustrated.
3. Run campaigns with a trusted partner: Since time-based rewards are relatively new compared to traditional app marketing campaigns, you’ll need an experienced partner to create the best, tailor-made strategies. 
4. Monitor and analyze your data: Use data analytics to monitor the performance of your program and make adjustments as needed. Look for patterns in user behavior and use this information to improve your program.

It takes an innovative mindset to make your app stand out from the competition, and reach new mobile users!

Time-based rewards are an effective way to keep players engaged with your mobile game. The reward system encourages customers to visit the game more frequently, watch more ads and make purchases. You must carefully plan and execute time-based rewards by defining goals and choosing the right campaign type. 

Check out how we grow mobile games around the world here!

The post Time-Based Rewards: The Ultimate Engagement Strategy for Mobile Games first appeared on AppSamurai.

What’s SKAN (SKAdnetwork)?

SKAdNetwork (SKAN) is a privacy-preserving framework for mobile app install attribution that Apple introduced in 2018. SKAdNetwork is designed to protect user privacy by providing aggregated data to advertisers and publishers while preventing the sharing of individual user data.

SKAdNetwork uses an API to allow ad networks and publishers to register with the SKAdNetwork and generate unique identifiers to track app installs. When a user clicks on an ad and installs the app, the SKAdNetwork sends a postback to the ad network or publisher with the attribution data.

This attribution data includes the campaign ID, the creative ID, the app ID, and the conversion value, which can be used to measure the ad campaign’s success.

The SKAdNetwork framework was introduced in response to growing concerns about user privacy and data collection. It provides a more secure and privacy-friendly alternative to traditional mobile app install attribution methods, such as device IDs or cookies, which can potentially be used to track individual users across multiple apps and services.

SKAdNetwork has become increasingly important for mobile app advertisers and publishers, as Apple’s iOS 14 update requires apps to use the SKAdNetwork for attribution and limits other tracking methods. This means advertisers and publishers must use SKAdNetwork to accurately track their campaigns and measure their performance on iOS devices.

Image Credit: https://www.bandt.com.au/skan-4-0-is-set-to-impact-your-mobile-marketing-heres-how-inmobi-plans-to-help/

The 4 Key Updates in SKAN 4.0 & Their Benefits

SKAN 4.0, an update to the network, was released on October 24th, 2022, and has brought many vital updates that present new options for ad networks and app developers. It’s true that with the updates came to some confusion around how to use them effectively, but ad networks and advertisers are working on creating a plan to utilize the new features. 

→Multiple postbacks: Unlike SKAN 3, which only had one postback, SKAN 4.0 offers three postbacks spread over time (up to 35 days). This structure provides more extensive insights to app developers about user activity and drops null rates.

Postback 1: 0-2 days

Postback 2: 3-7 days

Postback 3: 8-35 days

Overall, the multiple postback system gives advertisers a broader perspective on their users’ engagement, enabling them to craft better optimization and reporting plans. 

→Locking conversion values: With SKAN 4.0 comes a new concept called ‘lockWindow.’ This allows app developers to lock conversion values (stopping the measurement of user activity) and receive the postback as soon as possible. With this, you can:

• Adjust the postback windows mentioned above
• Receive postbacks sooner
• Optimize your campaigns accordingly.

→Privacy thresholds out, crowd anonymity and source identifier are in: SKAN 4.0 removes the privacy thresholds of SKAN 3, giving marketers more data in their postbacks. Before SKAN 4.0, you would receive a null postback from users who didn’t meet the privacy threshold. With SKAN 4.0, the privacy threshold is now divided into four tiers of crowd anonymity (0, 1, 2, and 3), which Apple assigns to each install. Crowd anonymity helps determine how much data is returned from SKAdNetwork. It replaces the campaign ID with a source identifier, and a full postback may drop one or more of the following fields based on the tier the install is assigned: Fine-grain conversion value, source ID, and source app ID.

In SKAN 3, campaign IDs were limited to 2 digits; now, source identifiers can contain up to four digits. According to insights from AppsFlyer, this update can be used for internal optimization and other reporting breakdown based on what the advertiser needs. 

→Support for Web Conversion Value: With SKAdNetwork 4.0, web-to-app measurement is now enabled for advertisers. Though only available for Safari, it’s known that almost 90% of iPhone users choose Safari as their default web browser, so the coverage is essential. With the update, it’s now possible to attribute web advertising that directs users to the product’s App Store page, allowing advertisers to practice cross-channel attribution. 

How to adjust to the transition?

For app owners, it’s crucial to understand what SKAN 4.0 means for your product’s growth. Knowing what factors are vital for you and when to measure them is also significant. Though it may take a while to align with the new updates fully and craft a mobile marketing strategy accordingly,, you can start planning how to make the most out of SKAN 4.0 in terms of measuring performance.  So, ask yourself these questions:

• What data do I need from the three postbacks?
• How fresh do I want my data to be for optimization purposes? (using lockWindow)
• How can I optimize the measurement for each postback?

As for now, ad networks and publishers are the ones who need to make the change to allow you to leverage the SKAN 4.0 updates. Another point is that more users need to update their mobile devices to iOS 16.1 and above so that ad networks can feel comfortable moving their traffic to SKAN 4.0. This will be a gradual process in which you must stay updated with the latest developments. 

Adjusting iOS strategies based on SKAN updates can be challenging occasionally, but it’s important to note that the mobile industry is dynamic. Challenges bear new opportunities too! 

The post SKAN 4.0: What You Need to Know first appeared on AppSamurai.

Most affiliate programs are free, and when businesses sign up for the program, a unique tracking link is created that is used whenever the business is promoted on a social media platform or a website. Different affiliate programs use other payment terms. 

Here’re some methods affiliate programs follow:

• Pay Per Click (PPC): You make money online based on the number of visitors redirected by your affiliate site to the advertiser’s website.
• Pay Per Sale (PPS): You make money online when the purchase is completed. The advertiser pays you a percentage of the sale.
• Pay Per Lead (PPL): You make money online when visitors provide their contact info on the advertiser’s website.

 We are sure that you wonder how can you do affiliate marketing and the best way to make money through affiliate marketing as well. We will examine these questions in depth.

What Is Affiliate Marketing?

Let’s begin with the broad definition of affiliate marketing. Affiliate marketing is one of the oldest marketing practices which gains affiliates a commission in the case of sale based on the affiliate’s recommendation. It is one of the cheapest and easiest ways of marketing as you don’t need to create and sell a product. Just one thing you need to do is to enable a linked connection between buyer and seller and take your commission when the sale is made.

How To Make Money In Affiliate Marketing?

As you see, affiliate marketing is a passive income source. It is highly competitive it is true but still it may be so easy to make money online with affiliate marketing. To be successful, you need to learn what works and what doesn’t while promoting your products. If you ask yourself “How can I do affiliate marketing”, here are the tips:

Be Patient

There are many affiliate marketing works. So, discovering what works for you best is a process that requires patience. You can feed your website with qualified content to get high-ranking positions, raise awareness, attend affiliate marketing events, seminars, or webinars, and join a discussion forum or online communities to meet new people who significantly contribute to developing you. 

Choose More Attractive Products

Promoting everything by registering with different affiliate programs would be a mistake. Instead of promoting everything, promote a few unique, profitable products that can reach large masses. You can’t focus on each of them intensely, and the result would be disappointing. So, you need to understand market needs and desires and place your products accordingly to make money as an affiliate.

Use Several Traffic Sources

The chance of making money online rises with more traffic you send to the sales page. It is okay to run ads on a site, but it has some missing points. The best example is from Google Adwords. By making an ad in your Adwords account, your sales page gets targeted traffic from various channels.

Attract Targeted Traffic

The core function of making money is to push people to click your affiliates’ links. There are four ways to do this: Paid advertising, free advertising, article marketing, and email marketing. 

You need to combine ad copy, graphics, and a link effectively on paid services like Google AdSense in paid advertising while placing links and advertisements on free websites like Craigslist or US Free Ads in the free advertisement method. The payment methods are PPC, which is earning money regardless of whether a reader buys the product. 

It would be best if you had a higher ranking in search engine results for article marketing to be a credible source. There are many article submission websites like Ezine Articles. As a marketer, you submit your article, and affiliate marketers republish your article. The marketer who published the original article gradually earns higher search engine rankings. For email marketing, affiliate marketers embed an email subscription option for website visitors.

Test, Measure, and Track

Testing any action and measuring the performance help you explore what works and doesn’t.  According to tracking results, change or keep your activities. Sure, some ad placements might perform better. If your banner ads are not showing promising results,  try to place them in different areas and compare and contrast all results.

Research Product Demand

Understanding market needs is the key.  If you have decent traffic, view your daily, weekly, quarterly, and yearly traffic and sales chart to explore customers’ behaviors and choices. If not, spend time finding out how the product you are promoting meets users’ needs.

Select The Right Advertiser

The quality and service of your website are as important as the advertiser’s website. If your visitors become unhappy and dissatisfied after purchasing the product you promote, it might also damage your credibility. So, focus on choosing the ones that offer good customer service and products.

Use Tools

It would be best if you made your campaign efficient. Many helpful tools let you conduct market and competitor research and track and convert your ad campaigns.

To get inspired by topics, you can use BuzzSumo and Feedly. The buffer would be the best choice for social media planning and tracking, while Bitly and ClickMeter are suitable for link creation and tracking. To beautify your website with images and GIFs, you can try Unsplash and GIFMaker. For monetization, you can use Amazon Partner Program, Commision Junction, Google Adsense, VigLink, and Flippa.

Affiliate Marketing Types

The most common affiliate marketing type is doing it by a website. However, with the increased amount of smartphone usage, we think it may be helpful to talk about a different kind of affiliate marketing:

Mobile Affiliate Marketing

Mobile affiliate marketing is done by promoting affiliate links provided by the product owner (advertiser), which you share in your mobile app. All you must remember for mobile affiliate marketing is that your mobile advertising inventory must be a user-friendly mobile interface, have new functions and tools to navigate any mobile device, be familiar with constant updates and upgrades, and so on.

Two-Tier or Multi-Tier Affiliate Marketing

In this type of affiliate marketing, affiliates earn commissions not only for the sales they directly generate but also for the sales made by other affiliates that they have recruited into the program.

Influencer Marketing

This type of affiliate marketing involves partnering with social media influencers or bloggers to promote a product or service to their followers. The influencer is typically paid a commission for each sale or lead that is generated as a result of their promotion.

Coupon or Deal Affiliate Marketing

With a coupon or deal affiliate marketing, the affiliate promotes a special deal or coupon code for a product or service and is paid a commission for each sale that is made using the coupon code.

Content Affiliate Marketing

In this type of affiliate marketing, the affiliate creates content such as blog posts or product reviews that include affiliate links. The affiliate earns a commission for any resulting sales.

Final Thoughts

These are steps you should take to make money online with affiliate marketing. Affiliate marketing is really attractive as it offers to make money from home. Just create a website, feed it with unique content, attract users, and join affiliate programs. While saying it seems easy, you should be patient until you reach the point of arrival. Work, work, and work by dreaming of the days when you start earning money from home and making money as an affiliate. I hope this article is helpful in answering how I can do affiliate marketing questions.

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