refusal of a mobile app user for a subscription of any kind of texting
Ad Units
What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for
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RELATED TERMS
Ad Revenue
What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
