OPTIMIZATION

Author

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads


RELATED TERMS

Deep Linking

What is deep linking? Mobile deep linking is a technique used in mobile app marketing that allows users to be directed to a specific page

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App Active User

What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the

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