ORGANIC UPLIFT

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indicating the percentage of increase in organic download between before and after an ad campaign


RELATED TERMS

App Monetization

What is mobile app monetization? Mobile app monetization is the way in which app developers generate revenue from their apps. There are various monetization strategies,

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CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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