The holiday season is fast approaching. It’s a time of year where people are looking to buy gifts for their loved ones, and it also means that the number of online shoppers will be increasing exponentially. For those who own an app or have one in development, this presents a great opportunity to promote your app.

With more and more people going mobile, having an app is no longer just a luxury but also a necessity. Online retailers are quickly catching on as well, with the number of apps for online stores increasing by over 50% from last year.

This post will discuss how you can promote your shopping app to increase downloads and revenue.

Shopping App’s Business Model

First of all, you should check other shopping apps available on the famous app stores. Therefore, we also gathered a list of popular apps that users from the United States use for shopping. 

While analyzing, we noticed that apps available on Apple App Store were more intruders that have nothing to do with retail shopping. 

However, apps on the Google Play Store followed certain patterns which immediately caught our attention. We noticed that Google Play Store’s free section includes famous retail apps on the top positions. 

Furthermore, special tools such as QR reader apps and shopping lists were found in the premium section. And for top-grossing apps, we found both paid and free with in-app purchases.

It is simple and quick to find the right business model for your own mobile app if you keep in mind the features that your apps offer to users, and then you need to compare them with other popular apps.

Promote Shopping Apps

We are trying our best to help mobile app owners to engage their consumers through our posts about retail apps. Now let’s check out the methods that will help the creators of shopping apps in the promotion of their apps and to reach their audience.

Prepare The List

The first step is to pay attention to your shopping app and your target market at the same time. An intuitive app is an ideal solution for all shoppers. 

Organize your app’s features and products in such a way that users can easily find the wanted items without much effort. Start with organizing the flow and continue the same with a user-friendly interface. This is the ideal way to show your users that you created this shopping app to help them with their purchases. 

As an example, we will advise you to read the story behind the success of AliExpress, which features a mobile ecosystem to entice customers and encourages them to purchase from their online store. 

Keep in mind that competition is high in this niche, and you will be competing with thousands of apps, and even the minor details play a vital role in bringing your creation in front of your target users. 

Mapping the customer journey is another thing that you cannot ignore in this stage. For example, Shopping List Voice Input is highly appreciated by people as it makes their shopping lists without much effort and without writing or typing. 

Speech To Text is a handy feature, and you can also think about using it for your shopping app. Besides, it is simple to implement this type of solution.

Offer your best

Everyone wants to get more but wants to pay less. In simple words, we all love discounts. And for shopping app owners, this can do a great job. You can quickly and effortlessly attract new users by offering great discounts and special offers. 

Similarly, you can also use certain sales personalized as per the audience’s taste and preferences. Do you remember how Flipp used this strategy? You can also do the same for your shopping app.

Furthermore, there are many other methods and techniques to convince users or grab their attention through your messages. The most effective are the rich push notifications that efficiently remind them about your shopping app and location-based facilities that will enhance their entire shopping experience. 

Apart from it, this method is also ideal if you are a retailer and own a physical store. Nevertheless, shopping deals act as a magnet and attract all types of customers. 

Try to encourage users to take a peek into the app by mentioning opportunities to save money with every possible purchase and occasion.

Promote your shopping app in confirmation emails

Confirmation emails are a great way to get your app in front of people who might be interested. They generate 600% more revenue for you, so don’t hesitate! The best part is that they’re opened 800% more often than any other kind of email.

Use this opportunity by sending out confirmation e-mails when users complete transactions on the store through your shopping app.

Get your customers excited before launch!

Customers should be your priority, aim and they are also the best way to get more app installs. Remember that you have tried hard, and after investing your time and money, you have converted them into customers. 

So now use and treat them as a precious asset to promote your shopping. If you are thinking about how to do it, here is the answer.

It’s a fact that consumers will stay longer, purchase more and return faster if your app provides them what they need. You can boost the app’s download and grow your user base by providing what they are looking for and answering their queries. 

Here are some tips for you:

• Let customers know that your new shopping app is coming before launching it publically.
• Make announcements on various platforms and your website. Write about the app in your newsletter and most of the promotional content on social media.
• If possible, create a short video and post screenshots of your shopping app.
• Create hype by spreading the word about your app!

Holiday Season Can be Beneficial

While promoting your shopping, pay special attention to the holiday season and all special events which impact users to spend on gifts for their friends and family. These events and festivals can be great for your app’s promotion. If users decorate their homes for holidays, why you cannot do the same thing with your mobile app? 

Transform your shopping app store page and make it noticeable to users. Keep in mind that every festive element that you add to your app brings new customers and makes it attractive. This way, you easily gain better engagement and high retention rates, and it is your best chance to convince users to spend more money through your shopping app. 

At the same time, encourage your target audience through other types of content, such as blog posts where you can offer them simple and practical how-to guides for an ideal holiday. 

Meanwhile, you can use other content types such as infographics and images to enhance the visibility of your mobile app during this special time of year. 

As an example, try to analyze how The Christmas List brings joy to its customers while also helps them in their Christmas shopping.

Complete Purchases

Let’s recall. You created a simple to use and user-friendly mobile app to attract and tempt users with special bonuses and great discounts. Then you provide them all the things they need during the holiday season. You are going great so far! But something is still missing. 

Users downloaded and visited your app, add things in their carts, and left them there; it is not a conversion. Now is the time to pay attention to the conversion. 

The best weapon against cart abandonment is the retargeting strategy. Don’t forget to track your results while you use this exclusive and effective method. And there is another thing that will impact the success rate of your shopping app, the payment mechanism. 

Look at the Target app as an example that uses this facility and outlines it at the start of its app store description. Remember that if customers face issues in a payment system or your shipping costs are too high, then they will definitely not visit your mobile app and start to ignore it. 

So, this thing is extremely crucial for your overall success.

Traditional tactics to promote your shopping app:

Using the relevant and right keywords ensures that users will see your app or website higher in the search results. And this thing helps them to find and download your shopping app.

SEO and ASO techniques are crucial for any type of app, and probably you already know them. These simple tactics can be extremely effective for your app or download pages. Try to build a landing page where you can promote your shopping app. 

Once you are able to get featured in the organic search results, it’s free promotion of your app with organic traffic.

Presence on social platforms.

Social media platforms are a key place to focus as most of us spend our time on social platforms. Think of it this way, if you have to buy a billboard for your ad, which road do you choose to put it on? Social media ads work in the same way.

If your target market and users spends most of their time on Instagram but not on Facebook, you need to use Instagram for your ad spending.

When doing so, use photos and videos for your ads, and start small. A photo ad is an excellent way to get your app in front of new users. Try to keep things simple but engaging. Similarly, change or adjust the tactics based on your users and how well it is performing in the first couple of weeks.

Partner with relevant brands.

If possible, try to form partnerships with other relevant brands. Find a business that has a similar target audience, and discuss with them about this joint venture. That way, you can give your promotional campaign a new direction and new opportunities. Besides, this collaboration can be beneficial for both parties.

Think About using influencer marketing.

Influencers are celebrities or people who have a large following or online audiences. These people have the power to “influence” the audience and their purchasing behavior. In this competitive, influencer marketing is vital for all businesses.

Collaborating with the right influencer can get your shopping app in front of thousands of potential customers and enhance your brand awareness. 

To take the maximum benefit through influencer marketing, ensure that your targeted influencer’s following is relevant to your target audience. Furthermore, their norms and values must be aligned with your brand.

Common influencer marketing strategies include an influencer creating a post stating its experience about your app. While some influencers talk about your product on their social media channels. Similarly, you can also request them to talk about your app at an event. 

Think about incorporating influencer marketing in your shopping app’s promotion strategy, and you will get the desired results in no time.

In the End:

This is it, we that our guide offers you useful info and makes your shopping app promotions easy. To summarize the methods given above, we advise you to pay special attention to the user’s needs and then pitch them valid solutions through your mobile app. 

In your shopping app, try to engage them as much as possible with unique offers on their favorite products. 

Offer lucrative discounts to add joy to their life during holiday events and try to make the whole process as simple as possible for them. And you need to keep them updated about your shopping app and all the improvements that you are making to improve their shopping experience to maintain their interest. 

Consider these things and promote the shopping app to your users efficiently as no one is stopping you.

The post How to Promote Shopping Apps first appeared on AppSamurai.

Business Model

Even though art and design apps have a separate category on Google Play Store, but you can find them in other places in the app store. Perhaps this is why Apple App Store doesn’t have a dedicated section for art and design apps.

Art and design apps are a bit confusing as well when it comes to classifying them. Suppose an app teaches people about art or creativity; you can also view such apps in the Education or Reference category.

Artists who want to show their creative work and art stuff to others might use a social networking app. And if users want to make interesting images, there are many apps in Photo And Video category. And all of these apps are related to art and design.

The point here is that you will find them everywhere. The category title is not essential. But you have to monetize your app. The key to finding the perfect business model is to observe users and their preferences.

You need to determine whether or not your users will pay for the app? Or, is it better for your app to list it in the free section rather than listing them in the premium options? This is your decision.

Top tips to Promote Art And Design Apps

So are you ready for some best ways to present your creation to the world?

Effective Marketing Begins With a High-Quality App

Before we show you marketing and advertising strategies, remember that marketing or promotion always starts with a top-class app that fulfills a need in the marketplace.

If your app is not up to the standards or doesn’t meet users’ needs, it can be difficult to get the desired results. Similarly, no marketing strategy can help you in this case, regardless of how much you promote your mobile application.

Once users download a low-quality app, they will quickly figure out that the app doesn’t meet their needs and avoid using it.

…and some will leave a negative review.

Of course, you need a perfect balance between developing a great mobile app and actually shipping features. But your main goal should always be happy users. Otherwise, these promotional strategies won’t work.

Features, Tools, and Functions

Like working on real canvases, creative artists and designers need all the things to create their work of art in your app. The first and most important aspect of the art and design app is to provide all the essential features to the artist. No one will speak about your app if it doesn’t have some of the necessary tools and features.

In the end, why will users download your mobile app when they can get the same tool in other apps? You need to create an app that keeps them engaged and provides them necessary as well as something unique and valuable that makes their tasks easier.

At the same time, you need to ensure that everything remains simple to use and intuitive. It is useless to fill your app with complicated features and functions. If possible, create tutorials about the app’s functions to assist users in using them.

Lastly, always remain open to new suggestions and add more features if your users demand. The best example of this case is Infinite Painter, which has many tools to convert an amateur into a professional artist.

Creativity is a Key

Creativity is the key element in art and designing. So, sometimes you will have to rely on your imagination to increase or improve the visibility of your mobile app. As a creator, find new ways to connect with your audience. You have the power of art in your hands, and you must use every chance at communicating effectively.

Think about all those times when people were drawn into an app or story because they wanted more than just text-based content; graphics can really reel them in sometimes. So let them know what kind of content they prefer the most.

Keep in mind that everyone can draw art. So don’t think that only professionals will use your app. Quite often, we all grab a pen and start drawing just for fun. This is also applicable to your users.

Sometimes all they need is an easy-to-use mobile app that allows them or assists them in making spectacular things.

As an example, we will recommend you to see the PaperDraw app. It allows users to draw various things like they are drawing on paper without any complications.

App’s Design

When it comes to the app’s design, ensure that your app has a simple-to-use interface. Similarly, ensure that your app is free of bugs and glitches. If it has any problem, rectify that before launching the app for the public. You cannot make your app a successful one if it freezes in front of people.

Communicate with other artists and find which tools are essential for an art and design app. After that, simplify your app and remove all the useless features.

The success of any app depends on the user experience. Think about Canva and how it became a household name. The app was designed most simply and ensured that users get all the necessary features and tools in one place. And when you look closely, this is the main purpose of the mobile app; to make our lives manageable and more enjoyable.

Your app should enable users to arrange their work quickly and smartly. In this way, users will only focus on their drawings and art, not how your app functions. A simple interface assures users that your mobile app is what they need.

For example, analyze SketchBook, which allows people to draw anytime and anywhere.

Exhibition

It is great for artists and creative people to have smart tools to create stunning paintings. Most art and design apps allow creative artist to use their imagination. Similarly, most apps have a social element inside them. This strategy is common today in art and design apps.

A community where people can express their feelings through art is the secret to an awesome mobile app. Offer your target audience the opportunity to display their work to the world. It makes a massive difference knowing that a community will admire their work after they finish their drawings.

On the other hand, providing them a viable place to display their talent encourages and motivates them to use your art and design app. This exact idea is being followed by Ibis Paint X, where people can record their drawings and share the video with others.

Use Paid Advertising

Perhaps, paid advertising is the first thing that pops up in our minds when promoting an art and design app. Most ad networks provide valuable user demographic data and allow you to find an ideal audience.

Paid advertising is the most effective and practical method to promote your art and design app. Furthermore, the results will be quicker, and progress will be easier to track. However, sometimes it can be costly. Therefore, it is recommended to adopt both paid advertising methods and traditional app promotion strategies together.

Create a Strategy for Social Media Marketing

Before promoting your art and design app on social media, ensure that you have a workable strategy. Suppose you don’t have specific and defined goals before the promotion. In that case, it becomes tough to track your app’s performance, and you cannot identify the areas which need improvement or aren’t delivering satisfactory results.

This is why you must consider creating a social media marketing strategy to promote your art and design app. When it comes to social media advertising, you have plenty of options.

However, you should ask yourself simple questions such as want to achieve from your app’s promotion campaign, what type of people you want to approach, and which platforms will be more suitable for the promotion.

Get Your Followers to Promote Your App

One of the essential parts of social media strategy is getting your followers on board and helping promote you. You can do this in many ways, like a peer-to-peer promotion or asking others for their opinions.

You can do various activities on your social media pages and profiles to get people talking about your creation. For example, you can offer free products and rewards to the users who take part in the contest by writing a post that mentions your product on any social media platform such as Facebook.

Your users and followers can do wonders for your app’s promotion if you know how to engage them. Besides, most users remain active on various platforms to promote your app on multiple channels if they like the app.

Cross-Promote With Others

So, a straightforward way to get some promotion for your app is to cross-promote your mobile app with other like-minded businesses. Many other app owners out there want to promote their app, and they will probably be facing the same challenges as you are facing. So you can work with those owners and developers and get the benefits.

The process looks easy and straightforward, but it demands your vigilance and attentiveness. This is because things can go against you in no time. Here we will advise you to proceed with the things through an agreement.

On the other hand, if everything goes smoothly and as planned, both parties will get the desired results and more user engagement. Furthermore, this promotional app strategy is also suitable for App publishers with multiple or many related apps and benefit from cross-promotion.

Similarly, cross-promotion of the app saves your time and effort. This is because no need to promote your art and design application from scratch after launching it. Similarly, you can also utilize cross-promotion to leverage your current user base and get organic traffic to your new art and design app.

Don’t Forget To Track Your Progress With Analytics Tools.

If you want to know if your social media promotions are working well, check out Facebook Insights and Instagram Analytics. You can find out things like how many views each of the posts attract as well as who clicked on them from a list with countries broken down by continent or state in America (for those locations).

By comparing the progress of your posts and social media advertising strategies, you can get a clear sense of which one is more effective than others. Third-party analytics tools go even further than the built-in features of Facebook and Instagram.

A lot can be learned from studying your competitors, so why not use this time to get an edge on them? There’s no need for worry when you access and use these fantastic third-party analytic programs.

Final Thoughts

Finally, it comes down to what works best for you and your app. It is not enough to have a great app idea; you need the right tools and inspiration. There are many different ways of promoting art and design apps.

Above, we have highlighted some of the best to promote art and design apps; just keep these points in mind and enjoy the success!

The post How to Promote Art and Design Apps first appeared on AppSamurai.

What is the best way to promote an event app? The answer may seem obvious, but it never hurts to learn some new tricks. There are many tactics that can be used when promoting apps in general, and this post will focus on how you can do so for event-based ones like conferences or festivals.

Business Model

Today we will not analyze a specific category of the Apple app store and Google Play Store because the event apps are listed in a separate segment of business apps. And these apps don’t have a dedicated category. It’s important to remember that events are an excellent way of engaging with your target audience.

For this reason, marketing at these types of shows and conferences will provide efficient results for many apps or services you may be promoting. While analyzing what other event apps are doing on the stores and the best way to monetize an app, we noticed that Apple App Store doesn’t have this category.

Similarly, Google Play Store lists event apps under two sections: Free, dominated by apps. These apps enable users to purchase tickets, and top-grossing has only five apps that were not relevant to us.

The purpose of event apps isn’t to increase the revenue for creators, but rather they are created by attracting attendees and convincing them about how beneficial a conference can be. However, you can also add other products that you want to sell during any event.

You can add these products in-app purchases. Otherwise, it would be best to list your event apps free to reach your goal.

Best Methods Promote Event Apps

As mentioned above, when you develop and promote an event app, the point is to attract attendees before the conference or event. Let’s see how you can promote the event app.

Tackle Early Adoption

We know that inviting people to your app is easier if they have some familiarity with the process. We don’t suggest you share an unfinished product, but instead, give them a guide and make changes as needed before launching it for real.

Get the word out early about your event to avoid disappointment. Share all information with attendees so that they can find their app on time, including special offers ONLY available through participating businesses’ Apps.

Adequately Communicate With Users

Some people will absorb the information you’re trying to give them, and some may need a little extra persuasion. Persist! Keep talking until they finally understand what it is that makes your event app unique in this crowd.

Include your app’s details in your mails, articles, blog posts and also discuss it on social media. Message app details to all the participants and try to engage them with your story.

When it comes to promotion, the right channel is needed for different people. For example, early app adopters may become ambassadors and share your details on social media – doing all of this work themselves.

The best way to get people excited about your app is by using a proven strategy that has been successful in the past. Create an engaging message, plan for long-term marketing campaigns, and you’ll be happy with how things turn out.

Start Early With Your App Promotion Strategy

You can make your new event app more appealing by introducing it to potential users ahead of time. By doing this, you’ll ensure that they use the product and receive desired results. There are many channels where developers present their apps, including conferences or trade shows.

And you’re allowed in all these places as well with proper planning on what type of event might work best for them. The best way to get your app in front of potential users is with a website.

You can start by inviting people that visit the site and adding links for when they browse online stores so that you can capture their email address too! It’s also perfect as an initial step because then there will be less time spent on unpopular platforms.

It’s time to get your app in front of as many people as possible. You’ll find that the best way is by connecting with them on their most popular social networks while offering interesting insights about it.

Start by creating a plan for what you’re going to cover at the event, just like Meeting Application does before they even start hosting events themselves. This helps create more anticipation from attendees.

Always Take Care Of Users and Attendees

Inviting others to an event is the same as inviting someone to dinner parties at your place, and you just ask your loved ones to come over. In some cases, you need to ensure that attendees have a solution for transportation, then they will enjoy the atmosphere truly.

Let them know that they will get something valuable during the meeting. There are many things and activities you can do to attract and engage users, such as adding gamification elements to make the whole process more exciting.

Furthermore, you can show them bonus points for using your event app or show them a symbolic reward to engage users. But before you follow any of these advice, you need to guide users about how your new event app works.

If possible, make a simple and short video and share it across multiple platforms and on the event’s landing page and even on your app store official page.

Next, we suggest you provide users with valuable and relevant content that helps them understand how beneficial your event will be. As an example, look at CrowdCompass AttendeeHub if you want to know what information needs to be displayed by your event app.

Involve All Participants To The Event

When presenting at an event, one of the most important aspects to remember is your audience. They must speak about what makes YOUR event app so great and how they can incorporate it into their lives.

All guests and speakers should do this by mentioning how useful the app’s features are so that others who might not have heard about the app yet or want more information before downloading it can know about the app.

Furthermore, you can also seek help from sponsors. They can easily form a connection between your app and the sponsor’s products. Besides, allow the attendees to share moments and highlights of an event with their friends through your app.

Similarly, try to observe how they use your event app for sending messages. As an example, you can analyze the features of Attendify.

Try To Develop The Community After The Event

This event is not over. You need to keep connecting with your users after the great evening, maybe answer a few questions they might have or let others know about specific topics. During the process, you can also promote your event app.

Moreover, don’t forget to take users’ feedback and remain available for them after the event. If you want to go a step ahead, send them to thank you messages for their time and presence.

This way, you can also discuss upcoming events with your target audience. And while doing so, you can also discuss your event app. If you win your consumer’s trust and faith, they will soon become your loyal users for your upcoming projects. Furthermore, you can develop a single app for all your events and allow users to view the videos of past events and meetings in one place.

For example, Cvent Event is a perfect example that markets all the conferences organized by the company.

Think about what your target users value in the first place

Responsive websites are ideal for promoting any event but don’t underestimate the power of event apps. These apps offer additional value that you won’t get from websites. Event planners and organizers must consider what suits their audience most. Ask these questions to make things easier:

Do you want to offer your users networking and matchmaking functionalities? An event app can be seamlessly integrated with your calendar, and you can also use it with other popular mobile applications and various social media applications.

To ensure that your target audience will be interested in using the app, you need to understand what they want from it. One way of doing this is by speaking and listening to them closely and picking out which features they demand the most. Then make sure those are available on all levels of development with ease.

Let the world know your event app is out there!

You’ve decided to offer your app, and now it’s time for the essential details. One of these is communicating with customers via email – but don’t just send out newsletters or confirmations. You need a more engaging tone if you want people coming back again in future purchases (or even downloading).

Then make use of your official website and dedicated landing pages to promote your event app. You can also use traditional but effective print advertising, along with your social channels. Let the world know about your app’s launch. Share the news wherever possible.

In this regard, we will advise you to use all the popular channels such as Facebook, Twitter, Instagram, Slideshare, and LinkedIn in combination so that you reach out to more users. You can also create a deck of screenshots along with a short and straightforward app description on Slideshare.

On-site branding and promotion

Do you know some events have adoption rates of 100% of delegates? However, this is not so common, but it is a fact. That’s why you cannot overlook the on-site promotion and branding of your new mobile app.

Corporate events mostly have high adoption rates, such as Sapphire (by SAP) or strong brands like SXSW, so keep trying, and you can promote your app on such events.

Similarly, always use your on-site communication channels to advertise and market your event apps, such as roll-ups, break-slides, QR codes, flyers, and more. Many users will perhaps not get your message before the start of the event, so ensure that they get the message on site.

Analyze the user journey after the event

Event apps should be designed and promoted with an understanding of user and their limitations. The insights you gain from knowing popular functionalities can help optimize your event app for success in future rounds.

What do we mean? Statistics about user activity tracked across different devices (smartphones/tablets) can provide details about what participants liked the most about these events. It will also help you design your next campaign.

Developing an appealing and user-friendly event app is half part of the battle. Promoting the new app is just as vital, and the process begins with the services it offers to your users. Ensure that your app meets user’s needs and expectations.

Final Thought

If you were wondering how to promote your event app, we have a few ideas for you. Even if it feels like there isn’t much time left before the big day arrives, these tips will help ensure that your attendees are engaged from start to finish with all of the information they need.

The post How to Promote Event Apps first appeared on AppSamurai.

Hence the popularity of comics apps is rising, and if you own a comic app, this blog post is perfect for you. Below we will reveal the most effective methods and strategies to promote a comic app and how you can build a healthy community around your app. Have a look:

Business Model

First of all, you need to find the best way to monetize your comics apps. While analyzing the other apps, we noticed that these apps are listed in a special category on Google Play Store. In contrast, on the famous Apple App Store, comics apps are listed in Books as well as inside the Entertainment section.

SO, we will advise you to monitor and examine both Books and Entertainment categories to get the desired results. Furthermore, we observed that some comic apps focus on providing the wanted comics while some mobile applications have a lot of different options for creating a great adventure for users.

After conducting thorough and deep research, we can say that subscription is the most common and used paying model for comic apps on both the app stores. However, the app charges are not the same and vary according to their features and solutions offered.

Hence, you will have to analyze your competitor’s app and its features to make the right choice.

How You Can Promote Comics Apps

As mentioned above, the market for comic apps is somewhat limited to the other types of apps. This is because not all users download or use comic apps neither developers target all sorts of users.

The point here is to utilize intelligent methods to entice people willing to read comics through an app. So, here are some practical and straightforward ways that will help you promote your comic app.

Make it a New Experience For them.

Keep in mind that using mobile phones for reading comics has many benefits and you must know them. First of all, people can view and open them anytime and at any place. Secondly, they can read and share their impressions with other like-minded people. Thirdly, the digital atmosphere is ideal for taking this simple activity to a whole new level. By adding music and other visual effects, you can easily make users feel part of the story.

However, while doing so, ensure that you maintain the main subject of comics, and if you can keep the core, nothing can stop you from improving the user experience. By doing so, you can easily attract more users to your app.

As an example, we recommend you to study Madefire. The popular app will give you valid reasons to consider converting classic comic books into the digital screen.

Manage Your Collections

It is a well-known fact that comic lovers like to keep their comic collections organized. So, you need to ensure that your mobile app provides them an easy to manage their groups.

Similarly, think about offering them some innovative ways to view and store the comics. You can do many things to make their experience smoother, such as adjusting the brightness and providing them flexible options that make the right reading environment. Similarly, it will enable them to highlight their favorite titles or share their thoughts and feedback about the comics.

Additionally, it would be best to allow them to view the comics in multiple file formats and the options to protect their comic collections via a password. Further, enabling them to download the comics for later reading or without a working internet connection is helpful.

These are some simple demands that you can fulfill and promote your comic app in a better way. Moreover, these features will leave a remarkable impression on your users, and you can quickly transform them into loyal users.

In this regard, we recommend you to look at ComiCat and study how it has arranged interesting books for users. The app offers multiple facilities to its users and allows them to manage their collections as per their preferences.

Don’t Forget Comics Fans

We stated earlier that you need to provide all the things that the target audience needs and demands. But how will you know which features will impress users? There is a significant difference between offering the most attractive app and filling it with all sorts of impractical options.

The key here is to discuss the matter with your target audience. Find an appropriate way to connect with them and try to personalize their whole experience.

The only thing that almost all comics fans like to do other than reading and collecting the comics is to talk about comics. Take part and remain active in online discussions and, if possible, visit relevant events to meet and greet your users.

Moreover, you can collect their email addresses or social media account details and send them to personalize messages as per their preferences. Developing a community around your new comic app is ideal for knowing user needs and obtaining their feedback about your app.

Just like Marvel, the popular platform rewards its users against their specific actions. Remember that this trick works for all regardless of the brand name and size.

Unlimited Entertainment 

It’s always handy to have an intuitive app, but this is one small phase of a comprehensive marketing strategy. After you load your comic will all the bells and whistles demanded by your target users, you have to do some other things as well.

For comics fans, it is vital to have an inspiring library and different options to choose from. This will help you to convince the users to pay a set price. The subscription charges can be monthly or yearly, and they will get all the things they want. However, remember that this doesn’t apply to those users who use your mobile app now and then.

Instead, this strategy will work seamlessly for your loyal customers who are always there for you and looking for exciting comics and titles. This strategy is also beneficial for them as they won’t have to pay for every single issue.

ComiXology, an online comic, has a brilliant app with over 100,000 solutions. And users don’t mind paying for these solutions. The funny app also gives a seven-day free trial to its users.

Promoting Your App on Groups, Forums, and Communities

The condition is extremely sensitive in this case. This is because most comics groups on various platforms are loaded with different spammers. So, you need to be extra careful when promoting your mobile app in such groups.

There are various spammers out there, and all of them are a threat to your new comic mobile app. Online communities and groups filled with spammers are useless from a marketing perspective. Neither of these groups will bring you, new users.

Most users of such groups don’t care about the community and don’t give anything to the community. Try to find people and artists that are also searching for their audience and collaborate with them.

Most online groups and communities allow you to introduce yourself when you join them, but many don’t allow you to use their group for promotion and marketing.

Usually, these are nice people that invest their precious time and energy to run the group and keep them clean and beneficial for everybody. Here you can try promoting your new comic app.

You can do that in multiple ways. The first way is to follow the rules. Start by introducing yourself, connect to others, be helpful to the community, and soon others will notice you for your good karma. The process works, but it takes time.

The other way is to create and define your own rules by building your community. And this is the best way to promote your comic app. Other than these two, we don’t recommend any other option.

Moreover, you can also use these two ways together. This is because there are several groups and communities that allow promotion on specific days. Then you can easily find Discord servers that have dedicated channels for marketing and advertising.

So, on the one hand, you can start building your groups and, at the same time, keep exploring promotional groups to promote your mobile app.

Another platform that you can use for promotion is Tapastic’s forum. The rules are strict, but you can manage them if you play carefully. Some general rules are to remain polite to others, participate in discussions, say no to abuse, and more.

Overall Tapastic forum is excellent for comic lovers, and in no time, you will see a significant increase in your app’s download. Other than the promotion, the forum is also an ideal place to talk about Webtoon matters.

Whatever forum you pick for your app, first give your proper introduction and then try to find the #showcase/#promotion segment of the forum to promote/post your content.

If you are ready to tackle more significant challenges, we recommend you try your luck on Reddit, 9gag, funny, Bored Panda, and Imgur. Remember that all these networks are popular and have dedicated sections for comics.

However, you need to be careful as some communities on these platforms can be toxic, and they are not only for comics. So be ready to face new challenges or just leave them there.

Consistent App Icons, Titles, Images & Headers

Brand recognition is a vital part of any marketing campaign. When promoting an app on social media networks, the importance of brand recognition gets doubled, and every minor details count. Here we will advise you to use a consistent picture, app icon, and headers as all these things leave a mark on users.

It may sound simple and obvious, but a lot of people fall flat when it comes to these minor details. Furthermore, try to use one image for your app store, website, business cards, and social media accounts to improve the brand’s credibility.

Moreover, you will come across many studies that state that you should use an attractive and professional photo as your profile pic. However, this does not apply to the comics world, and you can be creative here. You can use a vector photo, a self-portrait, or any other image that looks unique.

Besides, don’t change your profile pic frequently as it is a part of your brand. Try to promote your comic app wherever possible such as in your profile photo, posts, header/cover image, across all the popular social media platforms.

These things are part of a promotion, so don’t take them lightly when promoting a new app or starting a marketing campaign.

Final Thoughts

Comics is a unique app category, and it is not like other mobile apps. The audience is somewhat limited, but the scope and popularity are higher. When promoting comic apps, you will be targeting specific groups of users, not all.

So the app’s success mainly depends on the overall user experience offered by the app. If you can provide a much better experience than the traditional way of reading comic books, no one can stop your funny app from getting popular. So, ensure that your app contains many animated features, remains consistent, and understands the user’s love for comics.

Lastly, follow the methods mentioned above and promote the comic app in the best way!

The post How to Promote Comics Apps first appeared on AppSamurai.

It may seem difficult to promote your real estate app, but the truth is that if you have the right strategies in place, then promoting your real estate app can be done with ease. So, here are the easy steps to help get your app’s marketing campaign started today.

Real Estate App’s Business Model

Most of you might know that there is no Real Estate section on the popular app stores. On Apple App Store, real estate types of apps are listed in the Lifestyle category, while on the Google Play Store, you will find real estate apps inside House and Home category. Things are crystal clear when it comes to the best monetization method for real estate mobile applications.

The app should be free to download and use as the real business is inside the app. Of course, there are some apps in the in-app purchases section, but it is not that simple to convince users to pay for a real estate app when they want to sell or sale their property.

We also noticed that some sections and models are reserved for mobile apps that teach users how to keep things organized during the process. But again, the most famous and downloaded real estate apps are free to use on both app stores.

How to Promote Real Estate Apps

Here we go, let’s face it! Smartphones and apps are great tools for finding your perfect place. We want to show you some efficient methods in convincing someone that our app is the best one out there – especially if they need help buying or renting a house.

Gives Instant Results

As you can imagine, a real estate app isn’t used by anyone at any time. Only people who are interested in buying or selling houses will want to download your app, and how do they know if it’s the right choice before installing it?

Google has introduced Instant Apps, a new way to access native features of your Android app without going through the Google Play Store.

App owners need only make their apps smaller than 4MB in size, and they are allowed to share the URL with others who want faster ways onto these modules and on social media platforms such as Twitter or Facebook.

Realtor.com has been successfully applying this strategy, and the number of leads per property listing details page view is 2X higher. If you want to learn more about how they did it, be sure to check out their story on their official site in-depth.

We’re not kidding when we say reading will revolutionize your understanding as an app marketer or developer.

Listings

It is a pain when you want to find something and can’t. One way of attracting your customers’ attention would be by having many choices available for them in one place. So that if they are looking at houses, then there shouldn’t just 1-2 options which might not work well with their needs or liking. If your real estate app had limited options, people might overlook your app because other apps offer better ones.

When customers have a lot of choices, they’ll appreciate your app and use it to make sure that they get the best deal. Buying a house isn’t like buying clothes; you can see them all around before making up your mind on which one suits you best- but this process doesn’t happen in an instant. These things take time as there are many different elements involved.

For example, look at Zillow, the most popular real estate apps. It provides plenty of options for its users. After all, “you’re not just looking for a house. You want the perfect place to live”. As they say at Zillow.

Story Telling is Essential

Presentation of your new real estate app is equally important. If you want to reach a wider audience, it’s essential that your app is everywhere. You need places where people can find out about what you have and how they could benefit from investing in partnership with you- this includes social media networks as well.

And if budget allows, paid ads are an excellent solution. The key here isn’t just having one account but rather providing regular activity across multiple channels like Facebook pages (individual page not group), Twitter feeds, Instagram stories.

Furthermore, you can easily reach out to potential users through social media networks. However, there are some specific rules to follow when promoting your real estate mobile app on these social media sites. The first thing to look out for is the picture quality.

Ensure that you use high-quality images that encourage users to try and download your mobile app. All the visuals that your app contains must be appealing to users. At the same time, you can create attractive walkthrough videos to keep users engaged.

Keep in mind that storytelling can be beneficial during the process. And when doing so, don’t speak only about that property. Talk about its advantages and outline its beautiful elements. The best example is Trulia that shows the entire experience in an elegant way.

App’s Uniqueness

In the world of real estate, a property’s price is often what makes or breaks your house-hunt. Negotiation is not everyone’s cup of tea, and most people acquire the services of brokers and realtors during the process.

But, you should give your users the best solutions through your app for all the parties involved. Make the communication process easier for all participants and help your users to get the desired results.

The most important thing to keep in mind when launching any type of new product or service is that you have to focus on what makes it unique. It will be up against competitors with similar features, but if your app provides something special for users, then they’ll stick around and promote the heck out their friends too.

Users demand uniqueness in the app as it offers them a chance to find what they need without struggling with an app. User-friendly apps and the apps that offer everything are most preferred by the users. Try to think about user’s preferences and give them the best solutions as per their exact needs.

For example, Apartment List is a handy and personalized app that helps people in finding the property according to their budget.

Spread the Word About the App

The most successful campaigns start with a few enthusiastic users. These are your referral points, so it’s vital that they know about the app first. They can be your family members, friends, or co-workers. Here are some points to spread the word about your new real estate app:

The first step is to show your app to your family, friends and show its benefits to your colleagues. Furthermore, you can create a blog and write meaningful posts to help users. Then you can show your app where appropriate.

As mentioned above, don’t think twice about using various social media accounts. It is the best stage to promote your real estate app and, through these platforms, convey your excitement about the app to others.

You can also promote your mobile app face to face. Meet users at various events regularly. Talk about your app at coffee or at listing presentations. Pitch the app in an appropriate way and stay in touch with them.

And once you have found your first group of users, provide all the support to them through your mobile app. Once these loyal users get satisfied with your app, they will carry the torch for you and get your users and downloads.

Use Paid Advertising

Paid advertising is the most effective way to reach your desired audience. You can do that in many ways, and some of them are given below:

In-app advertising: You can use Google Ads Universal App Campaigns to promote your real estate and property app. By using this medium, you can market your app to users who are already using similar apps!

Run a search ad campaign: By leveraging the power of Google’s search engine and targeting specific markets, a PPC campaign can do wonders. For example, you can tailor your ads to searches like “real estate application” or, more broadly, to generate real estate-related queries and produce better results for those looking for such things.

Display and video advertising: When it comes to advertising your app, Facebook is the king. You can use display ads and video campaigns on Instagram or YouTube for an even more visually captivating experience that will make users want to download what you have in store.

Create Some Buzz

It can be tough to get yourself featured on the media that is relevant for your market, but there are a lot of potential rewards. Here are a few tips for you that will help you to create some buzz in the market for your real estate app:

Pitch a story about your mobile app to local media. As a startup app developer, I know firsthand that there are many different types of media outlets out in the market. Here’s how you can get your story told by reaching out to writers and editors directly. Mention what makes your business/tech service special or interesting from an industry perspective.

App reviews. It is essential to let your satisfied clients know that they can leave a review for the app on Google Play or App Store. They should also submit their thoughts about how well they have done in designing this particular product by submitting it to online websites.

Start Marketing Yourself in Zillow

Zillow is a site that many people use to research prospective properties, and in 2019, it received over 196 million monthly unique users. If you are looking for some serious real estate advice, then make sure ZILLOW stays on your radar.

Create a Zillow profile and request your satisfied clients to provide their feedback and review about your real estate app. You can easily boost the app downloads surprisingly through Zillow and in no time. Plus, you can also run advertisements on Zillow and promote your app to others. However, your profile should be a good and optimized one.

Leverage Influencer Marketing

The real estate industry is changing, and it’s time to get in on the action. Influencer marketing can help you take your mobile app into new markets with a bit of push from someone who already has thousands of followers on various social media platforms.

For example, if you want to reach out to first-time millennial buyers, try to work with an influencer that they love to follow. Then you can ask those influencers to recommend your app or share your blog posts on their pages.

You can use various influencer marketing software for this purpose, such as Tapinfluence, Upfluence, or Mavrck, to collaborate with influencers in your industry.

Final Thoughts

For those looking to buy or sell a property, real estate mobile applications can be extremely beneficial. As an app developer or owner, you can promote your real estate app in many ways and reach both investors and agents as well as individuals. Above, we have mentioned the most effective methods that you can follow and promote your real estate app and get the desired results.

The post How to Promote Real Estate Apps first appeared on AppSamurai.

If you are also facing these issues…

Well, read on, as this blog post will teach you how to market your own puzzle app. Along with this, we’ll be providing some tips on how best to get the word out about your new game.

App’s Business Model

The best way to monetize your game is by either showing ads or using a freemium model. The first option may seem like the easier of two, but this can backfire and lead people away from what you want them focused on, and no app owner wants this to happen. Be you need to be careful when using paid ads, especially about their frequency.

Similarly, you should know how to display them in the right places without disturbing the app’s interface. Or else you will lose your money and potential users. There are many ways to monetize your game.

One of the effective ways is through purchases, but if you want people’s attention, then your puzzle app needs to be impressive, or they’ll just spend their money elsewhere.

Another way would be asking for payment before playing- this might work well with some while others may not have much patience when it comes time to pay up.

Finally, there could potentially even become one final solution: offering beta trials where users who subscribe will get access ahead of release so that feedback can help shape future versions. To help you, we examined and analyzed the best puzzle games on both popular markets, the Apple App Store and Google Play Store.

If you are looking for inspiration to design your promotion strategy, we recommend observing the Heads Up! Blackbox, Mushroom 11, Inks, or Monument Valley have the best strategy.

How to Promote Puzzle Apps

Now it’s time to discuss how you can promote your new puzzle app in the best way possible. Below you will find some useful techniques which will help you to promote your app. Best of luck!

Is Your App Awesome and Includes All the Necessary Features?

The hints for this stage are challenging, fun, and physics-related. In order to successfully market and promote your app in a way that will gain attention from users, you should make it awesome.

When creating an “awesome” app, you can include various items, such as interesting facts about the game’s content or interface design, creative ways players interact with objects, and much more. For some, it can be difficult, but it is essential for the app’s success.

User-friendly games are more likely to be successful than difficult ones. Find the right balance between overly challenging and too easy, as players want a challenge but not frustration when they play your game.

Your aim should be that users won’t find any bugs in your app. Try to keep their focus on clues instead of errors inside an app. A perfect example of this case is Infinity Loop, a popular puzzle game that many users appreciate. The game is engaging as well as very relaxing.

Which Solution Can Improve Your App’s Discoverability?

The next thing to focus on is a descriptive app title, clear and appealing descriptions of your product with relevant keywords in them. Moreover, try to use high-quality screenshots or video presentations for your puzzle app.

Similarly, try to add impressive preview videos to leave people wanting more. In simple words, pay attention to App Store Optimization, which will help bring customers by showing your app higher on searches.

If you want your game to be found when people open the app store, it needs an excellent discovery strategy. That means making sure they can find all of its best features and most important parts right off the bat so that whatever else there may be in-between doesn’t matter as much anymore.

Furthermore, the best thing is that you will see different sections of puzzle apps and games on both popular app markets. This means you can reach and meet your target users more comfortably.

For example, try to figure out why Candy Crush Saga is still in the top position on both app stores even after many years.

Spread the Puzzle App in the Best Way

You’re doing great so far! You need to be the biggest marketer of your game. When it comes to social media, there are a number of different channels for you. All have their own benefits depending on what audience or personas we want our product marketed towards.

Facebook has over 2 billion users worldwide, while Twitter is more niche in scope at just 304 million users but offers immediacy with shorter messaging lengths due to its quick character limit.

Instagram boasts 500 million daily active members, which makes sense given how many people post pictures from mobile devices during work hours. Share your app with your friends across all famous channels and inspire them to do the same if they like your app.

Furthermore, you can also take advantage of available communication channels for your puzzle app. The same strategy is followed by Puzzledom. The app allows users to discover novelties about the game on Facebook.

What Would Convince Users to Use Your App?

Awards and rewards are the best way to keep users coming back again. Awards can range from free items, points redeemable for real-life goods or services like flights & hotels, accommodation, etc.

In addition, there is an option of giving discounts on future purchases if users recommend your puzzle app to others or on their social media accounts. These strategies are handy for your app’s promotion as well as for users.

And the best thing is that you can do this without spending much. Try to make users feel essential. The best approach is to remain inventive. Keep showing your creative app to the world and engage them in the app and soon, you will get desired results.

The scale utilizes smart concepts and provides players an extra life if they reach a certain level or find special solutions.

Try to Understand What Engages Puzzle Players

It’s important to understand your target audience before you start any advertising campaign. Puzzle apps fall into the category of casual gamers and have specific interests compared to the other types of users.

Mostly, such users are drawn towards simple to play but hard to master games that they can enjoy on the move. In short, give them something to pass their leisure time. That’s how you should show your puzzle app if you wish to appeal to a casual audience.

Puzzle games cater to different types of gamers. Casual gamers don’t care about trends and just want something fun, while hardcore players are skilled enough that they might not be interested in puzzle video games at all.

Create Ad Creatives that Convert Users

With the rise in mobile apps, many developers and marketers are looking for new advertising opportunities that will help them reach out and connect with potential customers.

Puzzle apps have become very popular as they provide an engaging experience while also giving users something to unlock on their phones or tablets at first sight. And this depends on what you offer inside of your puzzle application.

The key here is great ad creatives and ensuring these ads give off just enough information so people understand how it works before enticing them into installing.

Whatever it is, ensure that you outline in video ads. The simplest way to show that is to include gameplay aspects in your app’s ad.

Furthermore, you need to highlight your USP or what makes your puzzle app unique and better than others. This will provide users a valid reason to download and install the app.

Of course, your ad should be attention-grabbing and engaging. Try to add vibrant colors, fun music, play around with various layouts, and give users surprises.

Test Your Creatives

Creatives are like that one friend you have who can’t decide what they want to be when they grow up. They’re always trying new things and haven’t found their purpose yet, but the truth is there’s no way of knowing which creative will bring better results than others.

So you will have to experiment and test the creatives so they don’t hurt your app and its promotion. However, you need to be careful while testing and do all the necessary research before testing.

Testing creatives include various assets, visuals, ad formats, layouts, copy, etc. The best approach is to use and test multiple versions of your ad and then review the results to determine which one performed better.

Utilize Multiple Marketing Channels

It’s easy to just rely on one marketing channel, but this will only leave you with limited success. Make sure that your app is being promoted in other ways and on all available marketing channels.

Puzzles are all about solving problems, and advertising is no exception. Puzzle app advertisers must utilize multiple channels and different social media sites such as Facebook, Instagram, TikTok, Snapchat, YouTube, etc. You can also use Reddit, Quora, and Email Marketing to reach your audience in the most creative way possible.

Facebook and Instagram paid ads are evergreen and perfect for your app’s promotion. However, you should also think about TikTok to promote the puzzle app as the network is becoming quite popular for all types of advertising.

Many mobile gaming studios have successfully promoted apps and mobile games via this new and effective platform.

Master the Art of App Store Optimization

ASO is an effective way to improve your app’s visibility and get more downloads. It works in many ways like search engine optimization but instead focuses on improving the quality of content for apps rather than websites or blogs.

A significant part of ASO includes market research. For this purpose, you need to determine how your competitors are promoting their puzzle apps. Then you need to find and use the right keywords. Similarly, you should remain updated about the current market trends.

App store optimization is an essential component to the success of your mobile application. You should split test all important ASO components such as title, icon, and keywords in order for you’re able to get more sales from Google Play Store or Apple App Store.

Influencer Marketing

Try to collaborate with famous people and influencers in your niche/sub-niche and seek their help to promote your new puzzle app. The key here is to discover the right influencer for your mobile app. This can be very easy or very difficult and mainly depends on your niche. Look out for other similar apps and approach content creators and marketers that covered/streamed these apps.

Final Thoughts

Congratulations! We have reached the end of this post about how to promote puzzle apps. And your reward and trophy here are the new and valuable customers. You should keep these users engaged with your app and impress them by offering great features and functions. The point is to increase user engagement and ensure that they don’t abandon using your puzzle app for a new one. But, for now, enjoy your victory!

The post How to Promote Puzzle Apps ? first appeared on AppSamurai.