REAL TIME BIDDING (RTB)

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a real time auction of ad impressions that provides highly qualified users


RELATED TERMS

Ad Impression

What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by

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AD EXCHANGE

What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,

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