APP ADVERTISING (MOBILE)

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advertising which targets mobile devices and embracing all mobile formats
For more information about App Advertising (Mobile Advertising), click here.


RELATED TERMS

CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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CPM (Cost Per Mille)

What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”

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