The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)
What is Cost per Action (CPA)? Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when
What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a
a metric that shows the number of unique users who are interacting with your app monthly
