7 MIN. READ Developments in artificial intelligence in recent years have made it one of the most crucial components of successful online businesses, including mobile businesses. As AI
7 MIN. READ If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates
7 MIN. READ One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,
7 MIN. READ Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways
7 MIN. READ When launching a new app, one of the biggest considerations is app store pricing. If you don’t appropriately price your app, you’re likely to minimize
7 MIN. READ Rewarded engagement materials include a variety of ads that app owners can include to reward users, keep them engaged, and ultimately help boost rankings on
8 MIN. READ One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year.
10 MIN. READ Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able
7 MIN. READ When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video
7 MIN. READ When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting
6 MIN. READ Social media has come a long way from networking platforms to its current status as marketing platforms. The initial growth of platforms was due to
7 MIN. READ Certain apps are more geared toward users around New Year’s than others as people engaged in self-improvement for New Year’s resolutions. Meditation apps, diet apps,
