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a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats


RELATED TERMS

INTERSTITIAL ADS

a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile

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OPTIMIZATION

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

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