an acquisition technique based on the cost of a single download
OPTIMIZATION
making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads
PAY PER DOWNLOAD
RELATED TERMS
Mobile Game Business Model
Mobile gaming has become a multi-billion dollar industry, with many mobile games generating significant revenue for their developers. So, how do mobile games make money?
DEMAND SIDE PLATFORM (DSP)
What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital
