Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn't match...
OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness....
Apps have become essential to our daily lives in the digital age. From productivity tools to games, there's an app for everything. But have you...
It's critical to maintain effective communication with your mobile app users and push notifications are one of your most powerful tools. In this comprehensive guide,...
Halloween offers mobile game developers a unique opportunity to enhance their game content and engage players like never before. Developers can captivate players’ attention during...
Millions of apps compete for players' attention in the mobile gaming ecosystem. Keeping an eye on your User Acquisition Cost (UAC) is vital to the...
In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed...
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...
As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027....
Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...
A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full...
