The Google Play and Apple App Store stand out as towering giants in the mobile world, commanding developers' and consumers' attention. However, alternative app stores...
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix...
The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data....
It's no secret that the holiday season is a critical period for apps in various verticals. Whether you're a seasoned app developer or a newcomer...
The latest data shows that there are 3.353 million mobile apps available to Android users on Google Play Store- a huge number isn't it? In...
With millions of active players across the globe, it's no surprise that user acquisition has become a top priority for mobile game developers. However, with...
Mobile games have come a long way since the days of Snake on Nokia phones. Today, it’s a multi-billion-dollar industry with millions of players worldwide....
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase...
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
If you're considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try...
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,...
