13 MIN. READ In today’s digital-first world, mobile app marketing is essential to a brand’s overall strategy. The landscape is dynamic, with mobile app marketing trends constantly evolving
6 MIN. READ With channels, platforms and ad formats widening every year, it is important to know the best
6 MIN. READ Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it
6 MIN. READ When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the
6 MIN. READ Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are
8 MIN. READ This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break
6 MIN. READ CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where
6 MIN. READ In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad
2 MIN. READ “Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for
7 MIN. READ An offerwall is a plugin within an app or webpage that consists of simple tasks for users to complete. These tasks include actions such as
6 MIN. READ The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of
9 MIN. READ User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the
