4 MIN. READ AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A
7 MIN. READ Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use
7 MIN. READ When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best
7 MIN. READ When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among
7 MIN. READ Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population,
7 MIN. READ If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable
7 MIN. READ SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It’s also crucial for maintaining users’ privacy. With the new
7 MIN. READ Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack
5 MIN. READ A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full
8 MIN. READ The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the
9 MIN. READ Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to
9 MIN. READ If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do
